Social

Real creators, real posts, clearly disclosed — and paid only for what's approved.

Run influencer and user-generated-content campaigns through our creator network: vetted established accounts share your approved content, every post is human-reviewed and disclosed.

Join as a creator

Overview

Optimize All began as a platform that pays everyday creators to share brands they believe in. Today that network powers our Influencer & UGC service: you provide the brief and approved content, established creators share it from their own accounts, and our review team checks every post before it's paid.

Because creators are paid per approved post, you only pay for content that actually went live, met your rules and carried the required paid-partnership disclosure.

Influencer & UGC Marketing

Problems we solve

  1. Influencer campaigns are hard to measure and harder to trust

  2. Fake followers and engagement waste budget

  3. You need authentic UGC at scale for ads and social

  4. Disclosure rules make you nervous

What's included

  • Campaign brief and creator eligibility rules
  • Recruitment from our vetted creator network
  • Approved content kits and disclosure guidance
  • Human review of every submitted post
  • Pay-per-approved-post rewards and payouts
  • Campaign reporting on reach and engagement

Tools and platforms

  • Optimize All creator platform
  • Instagram
  • TikTok
  • YouTube
  • Facebook

How it works

  1. Discover

    We learn your audience, voice and goals, and audit what already works on your channels.

  2. Plan

    A content and channel plan with pillars, formats, posting cadence and success metrics.

  3. Create & engage

    We produce, schedule and publish content, and manage conversations in your brand voice.

  4. Measure & refine

    Monthly insights on reach, engagement and conversions — and what we'll change next.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$2,000 / month

+ $500 one-time setup

  • 1 campaign per month
  • Up to 50 approved posts
  • Content kit and brief
  • Campaign report
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Always-on creator programme
  • Custom eligibility rules
  • Dedicated campaign manager
  • Paid amplification of top posts
Request a quote with Scale

Frequently asked questions

How do you prevent fake accounts?

Creators must share from established accounts that meet minimum age and audience rules. Each account is verified, and reviewers check every post before it's approved.

Are posts disclosed as paid?

Always. Paid-partnership labels or disclosure text are mandatory, and posts without them are rejected.

Can I become a creator?

Yes — if you have an established social account, you can join the creator program and get paid to share campaigns you like.

Related services

Start a conversation

Let's talk about Influencer & UGC Marketing

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us