Content

Expert articles that rank and convert.

SEO-optimised blog posts, guides and thought leadership written by subject-matter writers and edited in-house.

Overview

We match you with writers who know your industry, brief every article from keyword and audience research, and edit for accuracy, clarity and search intent.

Each article is delivered ready to publish with meta data, internal links and image suggestions.

Blog & Article Writing

Problems we solve

  1. Your blog is out of date

  2. Articles don't rank or bring leads

  3. Generic content that could be from any company

  4. Subject-matter experts have no time to write

What's included

  • Keyword-led content briefs
  • Expert-written articles
  • Editing and fact-checking
  • On-page SEO and internal links
  • Meta titles and descriptions
  • Publishing in your CMS

Tools and platforms

  • Semrush
  • Surfer
  • Google Docs
  • WordPress

How it works

  1. Research

    Audience, keyword and competitor research to find the topics that attract buyers.

  2. Plan

    An editorial calendar with briefs, formats and distribution for every piece.

  3. Produce

    Writers, editors, videographers and designers create on-brand content, reviewed by you.

  4. Distribute & measure

    We publish, promote and track each piece's traffic, engagement and leads.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$800 / month

  • 2 articles per month
  • Keyword briefs
  • Editing and SEO
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • 10+ articles per month
  • Thought-leadership ghostwriting
  • Dedicated editor
Request a quote with Scale

Frequently asked questions

How long are your articles?

Most are 1,200–2,500 words, set by search intent rather than a word count target.

Do you use AI to write?

Our writers may use tools for research, but every article is written, edited and fact-checked by people.

Related services

  • SEO

    Rank for the searches that bring buyers, not just visitors.

    From $1,500 / month

Start a conversation

Let's talk about Blog & Article Writing

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us