Strategy & Analytics

Data you can trust for every marketing decision.

GA4, Google Tag Manager, ad pixels and server-side tracking implemented correctly — with consent built in.

Overview

Bad data leads to bad decisions. We audit your current tracking, design a measurement plan, and implement GA4, Google Tag Manager, Meta, TikTok and LinkedIn pixels and conversion APIs — respecting your cookie consent choices.

Every event is documented and tested so your team knows exactly what's measured.

Analytics & Tracking Setup (GA4, GTM, pixels)

Problems we solve

  1. Numbers in GA4 don't match your sales

  2. Conversions are double-counted or missing

  3. Tags fire before visitors consent

  4. Nobody knows what's being tracked

What's included

  • Tracking audit
  • Measurement plan
  • GA4 and GTM implementation
  • Ad pixels and conversion APIs
  • Consent mode setup
  • Tracking documentation and QA

Tools and platforms

  • Google Analytics 4
  • Google Tag Manager
  • Meta Conversions API
  • Server-side GTM
  • Consent management platforms

How it works

  1. Discover

    Stakeholder interviews, data review and market research.

  2. Analyse

    We find where growth will come from and what's holding it back.

  3. Recommend

    A clear plan: priorities, budgets, channels, owners and targets.

  4. Enable

    Implementation support, dashboards and check-ins to keep the plan on track.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$1,500 one-time

  • GA4 and GTM setup
  • Up to 10 events
  • Documentation
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Server-side tagging
  • Multi-domain tracking
  • Data warehouse export
Request a quote with Scale

Frequently asked questions

Will tracking respect cookie consent?

Yes. We implement consent mode and only fire marketing and analytics tags after the visitor agrees.

Related services

Start a conversation

Let's talk about Analytics & Tracking Setup (GA4, GTM, pixels)

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us