Brand & Web

A distinctive brand that makes the right people care.

Brand strategy, naming, logo, visual identity and guidelines — built for digital first.

Overview

A strong brand lowers the cost of every other marketing activity. We define your positioning and personality, then design a visual identity — logo, colour, typography, imagery and motion — that works everywhere from favicons to billboards.

You receive complete guidelines and templates so everyone applies the brand consistently.

Branding & Identity

Problems we solve

  1. You look like every competitor

  2. Your brand has outgrown its DIY logo

  3. Inconsistent visuals across channels

  4. A merger or new product needs a new identity

What's included

  • Brand strategy and positioning
  • Naming and tagline (optional)
  • Logo and visual identity system
  • Brand guidelines
  • Social and presentation templates
  • Asset library

Tools and platforms

  • Figma
  • Adobe Illustrator
  • Adobe InDesign
  • Frontify

How it works

  1. Discovery

    Workshops and research to understand your business, customers and competitors.

  2. Concepts

    Strategic directions and design concepts for you to react to.

  3. Design & build

    We refine the chosen direction and build it to a high standard, with regular reviews.

  4. Launch & handover

    Launch support, documentation and training so your team can run with it.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$4,500 one-time

  • Logo and colour palette
  • Typography
  • Mini style guide
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Naming and messaging
  • Brand architecture
  • Motion identity
  • Launch campaign
Request a quote with Scale

Frequently asked questions

How long does a brand identity take?

Typically 6–10 weeks from discovery to final guidelines.

Related services

Start a conversation

Let's talk about Branding & Identity

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us