Content

A content engine tied to revenue, not just publishing volume.

Audience research, messaging, editorial planning and distribution strategy that turn content into pipeline.

Overview

Most content fails because it's written for the brand, not the buyer. We research your audience's questions and objections, map content to every stage of the journey and build an editorial calendar your team can actually deliver.

Then we measure each piece against traffic, engagement and the leads it influences.

Content Marketing & Strategy

Problems we solve

  1. You publish regularly but can't show ROI

  2. Content ideas run dry

  3. Sales says marketing content doesn't help them

  4. No documented strategy or tone of voice

What's included

  • Audience and competitor research
  • Messaging and tone-of-voice guide
  • Content pillars and topic clusters
  • 12-month editorial calendar
  • Distribution and repurposing plan
  • Content performance dashboard

Tools and platforms

  • Semrush
  • SparkToro
  • Notion
  • GA4
  • HubSpot

How it works

  1. Research

    Audience, keyword and competitor research to find the topics that attract buyers.

  2. Plan

    An editorial calendar with briefs, formats and distribution for every piece.

  3. Produce

    Writers, editors, videographers and designers create on-brand content, reviewed by you.

  4. Distribute & measure

    We publish, promote and track each piece's traffic, engagement and leads.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$3,500 one-time

  • Audience research
  • Content pillars
  • 3-month calendar
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Full content strategy
  • Measurement framework
  • Team workshops
  • Quarterly reviews for a year
Request a quote with Scale

Frequently asked questions

Do you also create the content?

Yes — our copywriting, blog and video teams can produce everything in the plan, or we can brief your in-house team.

Related services

  • Copywriting

    Words that make people act.

    From $900 one-time

  • SEO

    Rank for the searches that bring buyers, not just visitors.

    From $1,500 / month

Start a conversation

Let's talk about Content Marketing & Strategy

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us