Reputation & PR

Coverage and links from publications your customers read.

Data-led stories, expert commentary and outreach that earn media coverage and authoritative backlinks.

Overview

Digital PR builds brand awareness and search authority at the same time. We create newsworthy campaigns — original data, expert commentary, reactive stories — and pitch them to journalists who cover your space.

Every campaign is measured by coverage quality, links earned and referral traffic.

Digital PR & Outreach

Problems we solve

  1. Journalists have never heard of you

  2. Link building feels spammy

  3. Competitors dominate industry coverage

  4. Your experts have insight but no platform

What's included

  • PR strategy and story ideation
  • Data and survey campaigns
  • Expert commentary and reactive PR
  • Journalist outreach
  • Coverage and link reporting
  • Thought-leadership placements

Tools and platforms

  • Muck Rack
  • Cision
  • Qwoted
  • Ahrefs

How it works

  1. Listen

    We audit what customers, journalists and search results say about you today.

  2. Plan

    A reputation and PR plan with priorities, messages and target outlets.

  3. Act

    Review generation, responses, story pitching and outreach — handled by specialists.

  4. Report

    Monthly reporting on ratings, sentiment, coverage and authority gained.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$2,000 / month

  • 1 campaign per quarter
  • Reactive commentary
  • Monthly report
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Always-on PR team
  • International outreach
  • Crisis communications
Request a quote with Scale

Frequently asked questions

How many links will we get?

It varies by campaign and industry; we share realistic ranges during planning and report every piece of coverage.

Related services

  • SEO

    Rank for the searches that bring buyers, not just visitors.

    From $1,500 / month

Start a conversation

Let's talk about Digital PR & Outreach

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us