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Free courses. Real skills. Verified certificates.

Practical, up-to-date training in AI, marketing, SEO and sales, with video lectures, hands-on lessons and learning paths. Read every lesson for free; enrol to track progress, take the final assessment and earn a certificate you can add to LinkedIn.

  • 100% free, self-paced
  • Verifiable certificates and Open Badges
  • One click to your LinkedIn profile
Free courses
70
Lessons
1,189
Learning paths
8
Subjects
8
Price, forever
$0

Subjects

Explore by subject

Choose a subject to filter the catalogue. Every course is free, self-paced and ends with a certificate.

Learning paths

Follow a path from beginner to job-ready

Paths put free courses in order, from first principles to advanced practice, with a badge for every course you pass.

All learning paths

  • AI Engineer

    Build, evaluate and ship production AI: APIs, RAG, agents, MCP, evals, security and open models

    • Advanced
    • 14 courses
    • 102 h
    • 14 badges
    Free A certificate for every course

  • AI-Powered Marketer

    Use AI across research, content, creative, automation and performance — responsibly and at scale

    • Intermediate
    • 12 courses
    • 72 h
    • 12 badges
    Free A certificate for every course

  • Growth & Performance Marketing

    Measure what matters, convert more of it and scale the channels that pay back

    • Intermediate
    • 11 courses
    • 68 h
    • 11 badges
    Free A certificate for every course

  • SEO & AI Search

    Rank in Google and get cited by AI answers: strategy, technical SEO, authority and GEO

    • Intermediate
    • 9 courses
    • 57 h
    • 9 badges
    Free A certificate for every course

New in the academy

Recently published

  • AI
    New

    Advanced Prompt Engineering

    Context engineering, structured outputs, thinking controls, tool and agent prompts, caching, evals and optimisation for production

    • Advanced
    • 6 h 23 min
    • 17 lessons
    • 7 modules

    FreeCertified Advanced Prompt Engineer

  • AI
    New

    Building Production AI Agents

    Design, build, secure, evaluate and ship AI agents that work reliably with real tools, data and people

    • Advanced
    • 8 h 26 min
    • 18 lessons
    • 7 modules

    FreeCertified Production AI Agent Engineer

  • AI
    New

    AI Automation & Agents for Small Business

    Automate repetitive marketing, sales and support work with no-code AI workflows and agents, safely and measurably

    • Advanced
    • 6 h 15 min
    • 16 lessons
    • 5 modules

    FreeCertified AI Automation Strategist

Free certificates

Earn a verified certificate and show it on LinkedIn

Pass a course’s final assessment and you get a certificate with a public verification page, a PDF and an Open Badge. Add it to your LinkedIn profile in one click, with no fees, ever.

  • Verifiable by anyone, anytime
  • “Add to profile” with the credential ID filled in
  • Video lectures, transcripts and hands-on lessons
Verify a certificate

Catalogue

All courses

Filter by subject, level and length, or search for a skill, a tool or a badge.

  • AI
    New

    Advanced Prompt Engineering

    Context engineering, structured outputs, thinking controls, tool and agent prompts, caching, evals and optimisation for production

    • Advanced
    • 6 h 23 min
    • 17 lessons
    • 7 modules

    FreeCertified Advanced Prompt Engineer

  • AI
    New

    AI Automation & Agents for Small Business

    Automate repetitive marketing, sales and support work with no-code AI workflows and agents, safely and measurably

    • Advanced
    • 6 h 15 min
    • 16 lessons
    • 5 modules

    FreeCertified AI Automation Strategist

  • AI
    New

    AI Automation with n8n, Make and Zapier

    Design, build and run reliable AI-powered automations for marketing, sales and operations on all three leading platforms

    • Intermediate
    • 7 h 45 min
    • 17 lessons
    • 8 modules

    FreeCertified AI Automation Builder

  • AI
    New

    AI for Data Analysis & Decision Making

    Analyze data with ChatGPT, Claude, Copilot and Gemini; verify formulas, SQL and Python; test honestly; decide under uncertainty

    • Intermediate
    • 5 h 38 min
    • 16 lessons
    • 6 modules

    FreeCertified AI Data Analyst

  • AI
    New

    AI for Everyday Work: Writing, Research, Meetings & Data

    Save hours every week with safe, practical AI workflows: email, documents, meetings, research, data, slides, projects and simple agents

    • Beginner
    • 6 h 28 min
    • 17 lessons
    • 7 modules

    FreeCertified AI Productivity Practitioner

  • AI
    New

    AI Fundamentals for Marketers & Creators

    How generative AI works, what it can and cannot do, and hands-on workflows for research, briefs, content, SEO, social, ads and reporting

    • Beginner
    • 6 h 7 min
    • 16 lessons
    • 5 modules

    FreeCertified AI-Ready Marketer

  • Design
    New

    AI Image Generation and Design

    Prompt, edit and scale AI imagery for real campaigns — consistently, legally and with human design judgment

    • Intermediate
    • 5 h 21 min
    • 18 lessons
    • 6 modules

    FreeAI Image Generation and Design Practitioner

  • Marketing
    New

    AI-Powered Performance Marketing

    Steer Google, Meta, TikTok and LinkedIn AI with signals, value and creative — then prove results with incrementality and MMM

    • Advanced
    • 4 h 51 min
    • 15 lessons
    • 7 modules

    FreeCertified AI Performance Marketer

  • Sales
    New

    Building a Personal Brand that Sells

    Position yourself, build a content system and owned audience, use AI responsibly and negotiate brand deals with confidence

    • Beginner
    • 4 h 50 min
    • 15 lessons
    • 7 modules

    FreeCertified Creator Brand Builder

  • AI
    New

    Building AI Products & Workflows

    From use-case discovery to production: prototyping, models, orchestration, privacy, evaluation, economics, UX and regulation

    • Advanced
    • 7 h 1 min
    • 18 lessons
    • 7 modules

    FreeCertified AI Product Builder

  • AI
    New

    Building Production AI Agents

    Design, build, secure, evaluate and ship AI agents that work reliably with real tools, data and people

    • Advanced
    • 8 h 26 min
    • 18 lessons
    • 7 modules

    FreeCertified Production AI Agent Engineer

  • Sales
    New

    Consultative Selling & Closing

    Discover real needs, sell on video and across cultures, handle objections, negotiate fairly and close without pressure

    • Intermediate
    • 6 h 25 min
    • 16 lessons
    • 6 modules

    FreeConsultative Sales Practitioner

  • Marketing
    New

    Conversion Rate Optimization (CRO)

    Research, test and improve funnels with evidence — from customer insight to statistically sound, well-tooled experiments

    • Advanced
    • 7 h 4 min
    • 20 lessons
    • 6 modules

    FreeCertified Conversion Optimization Specialist

  • Marketing
    New

    Copywriting That Converts

    Research-led copy for pages, ads, emails and interfaces — with proven frameworks, brand voice systems and human-led AI

    • Beginner
    • 6 h 35 min
    • 19 lessons
    • 6 modules

    FreeCertified Conversion Copywriter

  • Marketing
    New

    Digital Marketing Foundations

    Understand customers, choose the right channels and measure what matters, from funnels to ROAS

    • Beginner
    • 6 h 7 min
    • 15 lessons
    • 5 modules

    FreeCertified Digital Marketer – Foundations

How it works

From first lesson to certificate

  1. Pick a course

    Browse free courses by subject, level and length.

  2. Learn at your pace

    Lessons, worked examples and knowledge checks on any device.

  3. Pass the assessment

    A free account unlocks the final assessment once you have completed the lessons.

  4. Earn your certificate

    Download it, verify it and add it to your LinkedIn profile.