Search

More installs from the App Store and Google Play.

Keyword-optimised listings, conversion-focused creative and review management for iOS and Android apps.

Overview

App store search drives the majority of app installs. We research the terms your users search, optimise titles, subtitles and descriptions, and test screenshots and preview videos that convert browsers into users.

We also help you respond to reviews and turn feedback into better ratings.

App Store Optimization

Problems we solve

  1. Your app is hard to find in store search

  2. Store visitors don't install

  3. Ratings are dragging down conversions

  4. Paid installs are getting expensive

What's included

  • Keyword research for iOS and Google Play
  • Metadata optimisation
  • Screenshot and video creative
  • A/B tests with store experiments
  • Review response programme
  • Monthly reporting

Tools and platforms

  • App Store Connect
  • Google Play Console
  • AppTweak
  • Sensor Tower

How it works

  1. Audit

    We benchmark your technical health, content and authority against the competitors that outrank you today.

  2. Strategy

    A prioritised roadmap: the keywords worth winning, the pages to build or fix, and the links you need.

  3. Execution

    Our specialists ship fixes, content and outreach every month — documented in a shared tracker.

  4. Reporting

    Monthly reporting on rankings, organic traffic and the conversions they drive, with next steps.

Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

Starter

For businesses laying the foundations.

$1,200 / month

  • 1 platform
  • Keyword research
  • Metadata optimisation
  • Monthly report
Get started with Starter

Scale

For ambitious teams that need senior strategy and more output.

Custom quote

  • Multiple apps or markets
  • Full creative production
  • Paid UA alignment
  • Dedicated specialist
Request a quote with Scale

Frequently asked questions

Do you work on both iOS and Android?

Yes, and we optimise each store separately because their algorithms and audiences differ.

Related services

  • SEO

    Rank for the searches that bring buyers, not just visitors.

    From $1,500 / month

  • Technical SEO

    Fix what stops search engines crawling, rendering and ranking you.

    From $2,500 one-time

Start a conversation

Let's talk about App Store Optimization

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

  • A senior strategist, not a sales script
  • An honest read on what is and is not working
  • A clear next step, whether or not you hire us