AI Engineer
Build, evaluate and ship production AI: APIs, RAG, agents, MCP, evals, security and open models
Free A certificate for every course
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Free courses. Real skills. Verified certificates.
Practical, up-to-date training in AI, marketing, SEO and sales, with video lectures, hands-on lessons and learning paths. Read every lesson for free; enrol to track progress, take the final assessment and earn a certificate you can add to LinkedIn.
- 100% free, self-paced
- Verifiable certificates and Open Badges
- One click to your LinkedIn profile
- Free courses
- 70
- Lessons
- 1,189
- Learning paths
- 8
- Subjects
- 8
- Price, forever
- $0
Subjects
Explore by subject
Choose a subject to filter the catalogue. Every course is free, self-paced and ends with a certificate.
Learning paths
Follow a path from beginner to job-ready
Paths put free courses in order, from first principles to advanced practice, with a badge for every course you pass.
AI-Powered Marketer
Use AI across research, content, creative, automation and performance — responsibly and at scale
Free A certificate for every courseGrowth & Performance Marketing
Measure what matters, convert more of it and scale the channels that pay back
Free A certificate for every courseSEO & AI Search
Rank in Google and get cited by AI answers: strategy, technical SEO, authority and GEO
Free A certificate for every course
New in the academy
Recently published
- AINew
Advanced Prompt Engineering
Context engineering, structured outputs, thinking controls, tool and agent prompts, caching, evals and optimisation for production
Freecertificate: Certified Advanced Prompt Engineer
- AINew
AI-Assisted Software Development: Coding Agents in Practice
Ship reviewed, tested code with Claude Code, Codex, Copilot and Cursor: context engineering, guardrails, CI and governance
Freecertificate: Certified AI-Assisted Software Engineer
- AINew
Building Production AI Agents
Design, build, secure, evaluate and ship AI agents that work reliably with real tools, data and people
Freecertificate: Certified Production AI Agent Engineer
- AINew
AI Automation & Agents for Small Business
Automate repetitive marketing, sales and support work with no-code AI workflows and agents, safely and measurably
Freecertificate: Certified AI Automation Strategist
Free certificates
Earn a verified certificate and show it on LinkedIn
Pass a course’s final assessment and you get a certificate with a public verification page, a PDF and an Open Badge. Add it to your LinkedIn profile in one click, with no fees, ever.
- Verifiable by anyone, anytime
- “Add to profile” with the credential ID filled in
- Video lectures, transcripts and hands-on lessons
Catalogue
All courses
Filter by subject, level and length, or search for a skill, a tool or a badge.
- MarketingNew
AI-Powered Performance Marketing
Steer Google, Meta, TikTok and LinkedIn AI with signals, value and creative — then prove results with incrementality and MMM
Freecertificate: Certified AI Performance Marketer
- MarketingNew
Conversion Rate Optimization (CRO)
Research, test and improve funnels with evidence — from customer insight to statistically sound, well-tooled experiments
Freecertificate: Certified Conversion Optimization Specialist
- MarketingNew
Copywriting That Converts
Research-led copy for pages, ads, emails and interfaces — with proven frameworks, brand voice systems and human-led AI
Freecertificate: Certified Conversion Copywriter
- MarketingNew
Digital Marketing Foundations
Understand customers, choose the right channels and measure what matters, from funnels to ROAS
Freecertificate: Certified Digital Marketer – Foundations
- MarketingNew
E-commerce Marketing and Growth
Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics
Freecertificate: Certified E-commerce Growth Marketer
- MarketingNew
Email Marketing & Automation
Build a consent-based list, reach the inbox and automate emails that people want to read
Freecertificate: Certified Email Marketing Specialist
- MarketingNew
Influencer Marketing Strategy
Plan, contract, measure and protect creator campaigns that deliver real business results
Freecertificate: Certified Influencer Marketing Strategist
- MarketingNew
LinkedIn for Professionals and B2B Growth
Build a credible profile, a trusted brand and a B2B pipeline with current LinkedIn tools, without spam or shortcuts
Freecertificate: Certified LinkedIn B2B Practitioner
- MarketingNew
Paid Social Advertising
Plan, launch, test and scale ads on Meta, TikTok, LinkedIn and X, including creator-licensed ads
Freecertificate: Certified Paid Social Specialist
- MarketingNew
Podcasting and Audio Content: Plan, Record, Grow and Monetize
Launch an audio and video podcast that sounds professional, reaches the right listeners and earns sustainably
Freecertificate: Podcast and Audio Content Producer
- MarketingNew
SEO & Content Strategy
Win search and AI answers with intent-led, people-first content, AI-assisted operations and clear measurement
Freecertificate: Certified SEO & Content Strategist
- MarketingNew
Short-Form Video & Content Creation
Hook, script, film, edit and publish short videos that people watch, share and trust
Freecertificate: Certified Short-Form Video Creator
- MarketingNew
YouTube Growth and Monetization
Build a channel viewers choose again and again — strategy, packaging, retention, analytics and sustainable revenue
Freecertificate: Certified YouTube Growth Strategist
How it works
From first lesson to certificate
Pick a course
Browse free courses by subject, level and length.
Learn at your pace
Lessons, worked examples and knowledge checks on any device.
Pass the assessment
A free account unlocks the final assessment once you have completed the lessons.
Earn your certificate
Download it, verify it and add it to your LinkedIn profile.