Growth & Performance Marketing

Your route, course by course

1. 01
   

   Step 1 · Marketing

   Digital Marketing Foundations

   Understand customers, choose the right channels and measure what matters, from funnels to ROAS

   Beginner · 15 lessons · 6 h · badge: Certified Digital Marketer – Foundations

2. 02
   

   Step 2 · Data & analytics

   Web Analytics with Google Analytics 4

   Plan, tag, analyze and report with GA4, Tag Manager, BigQuery and Data Studio, accurately, with consent built in and AI used safely

   Intermediate · 20 lessons · 7 h · badge: Certified GA4 Web Analyst

3. 03
   

   Step 3 · Data & analytics

   Privacy-First Measurement: Server-Side Tagging, Consent Mode and Conversion APIs

   Measure accurately and lawfully in 2026 with consent management, server-side tagging, conversion APIs and modeled measurement

   Advanced · 14 lessons · 4.5 h · badge: Certified Privacy-First Measurement Specialist

4. 04
   

   Step 4 · Marketing

   Conversion Rate Optimization (CRO)

   Research, test and improve funnels with evidence — from customer insight to statistically sound, well-tooled experiments

   Advanced · 20 lessons · 7 h · badge: Certified Conversion Optimization Specialist

5. 05
   

   Step 5 · Design

   UI/UX Design Basics for Marketers

   Design landing pages, flows and forms people can actually use — mobile-first, accessible, AI-assisted and tested with real users

   Beginner · 21 lessons · 7.5 h · badge: UI/UX Foundations for Marketers

6. 06
   

   Step 6 · Marketing

   Paid Social Advertising

   Plan, launch, test and scale ads on Meta, TikTok, LinkedIn and X, including creator-licensed ads

   Intermediate · 17 lessons · 7 h · badge: Certified Paid Social Specialist

7. 07
   

   Step 7 · Marketing

   AI-Powered Performance Marketing

   Steer Google, Meta, TikTok and LinkedIn AI with signals, value and creative — then prove results with incrementality and MMM

   Advanced · 15 lessons · 5 h · badge: Certified AI Performance Marketer

8. 08
   

   Step 8 · Marketing

   Email Marketing & Automation

   Build a consent-based list, reach the inbox and automate emails that people want to read

   Intermediate · 16 lessons · 7 h · badge: Certified Email Marketing Specialist

9. 09
   

   Step 9 · Marketing

   E-commerce Marketing and Growth

   Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics

   Intermediate · 20 lessons · 7 h · badge: Certified E-commerce Growth Marketer

10. 10
    

    Step 10 · Marketing

    Influencer Marketing Strategy

    Plan, contract, measure and protect creator campaigns that deliver real business results

    Advanced · 15 lessons · 5.5 h · badge: Certified Influencer Marketing Strategist

11. 11
    

    Step 11 · Sales

    Discount-Code & Affiliate Sales Mastery

    Choose products, build offers, track codes, reconcile payouts, stop fraud, disclose properly and scale with AI

    Intermediate · 12 lessons · 5 h · badge: Certified Affiliate Sales Specialist

Nothing is locked: take the courses in order or jump to the ones you need. More courses are added to this path as they are published.