AI-Powered Marketer

Your route, course by course

1. 01
   

   Step 1 · AI

   AI Fundamentals for Marketers & Creators

   How generative AI works, what it can and cannot do, and hands-on workflows for research, briefs, content, SEO, social, ads and reporting

   Beginner · 16 lessons · 6 h · badge: Certified AI-Ready Marketer

2. 02
   

   Step 2 · AI

   Prompt Engineering for Content & Sales

   Structured prompts, context packs, templates and guardrails for on-brand content, outreach, call prep, follow-ups and proposals

   Intermediate · 15 lessons · 6 h · badge: Certified AI Prompt Specialist

3. 03
   

   Step 3 · AI

   Mastering ChatGPT (OpenAI)

   Models, memory, Projects, data, images, voice, deep research, GPTs, agents, apps, Codex and the OpenAI API, used expertly

   Intermediate · 19 lessons · 8 h · badge: Certified ChatGPT Power User

4. 04
   

   Step 4 · AI

   Multimodal & Reasoning Models in Practice

   Images, PDFs, video, speech, realtime voice, image and video generation, thinking models and computer-use agents, hands-on

   Intermediate · 17 lessons · 6 h · badge: Certified Multimodal & Reasoning AI Practitioner

5. 05
   

   Step 5 · Marketing

   Copywriting That Converts

   Research-led copy for pages, ads, emails and interfaces — with proven frameworks, brand voice systems and human-led AI

   Beginner · 19 lessons · 6.5 h · badge: Certified Conversion Copywriter

6. 06
   

   Step 6 · Design

   AI Image Generation and Design

   Prompt, edit and scale AI imagery for real campaigns — consistently, legally and with human design judgment

   Intermediate · 18 lessons · 5.5 h · badge: AI Image Generation and Design Practitioner

7. 07
   

   Step 7 · AI

   AI Video & Voice Production: ElevenLabs, Veo, Runway and More

   Voiceovers, dubbing, generated video, editing and marketing or course videos with AI, with consent, QC and clear disclosure

   Intermediate · 16 lessons · 5.5 h · badge: Certified AI Video & Voice Producer

8. 08
   

   Step 8 · Marketing

   Email Marketing & Automation

   Build a consent-based list, reach the inbox and automate emails that people want to read

   Intermediate · 16 lessons · 7 h · badge: Certified Email Marketing Specialist

9. 09
   

   Step 9 · AI

   AI Automation with n8n, Make and Zapier

   Design, build and run reliable AI-powered automations for marketing, sales and operations on all three leading platforms

   Intermediate · 17 lessons · 8 h · badge: Certified AI Automation Builder

10. 10
    

    Step 10 · Marketing

    AI-Powered Performance Marketing

    Steer Google, Meta, TikTok and LinkedIn AI with signals, value and creative — then prove results with incrementality and MMM

    Advanced · 15 lessons · 5 h · badge: Certified AI Performance Marketer

11. 11
    

    Step 11 · SEO

    Programmatic SEO and AI Content at Scale — Without Getting Penalized

    Build data-backed page systems and AI-assisted content that meet Google's spam policies, earn indexing and stay visible in AI search

    Advanced · 14 lessons · 4.5 h · badge: Certified Programmatic SEO Strategist

12. 12
    

    Step 12 · AI

    Responsible AI, Disclosure & Compliance

    Use AI lawfully and ethically: bias, deepfakes, IP, AI labels, EU Article 50, C2PA, FTC/ASA and UAE/KSA rules

    Intermediate · 11 lessons · 5 h · badge: Certified Responsible AI Practitioner

Nothing is locked: take the courses in order or jump to the ones you need. More courses are added to this path as they are published.