Marketing Free course · Certificate included
Email Marketing & Automation
Build a consent-based list, reach the inbox and automate emails that people want to read
- Intermediate
- 6 h 45 min
- 16 lessons in 6 modules
- 2 h 8 min of video lectures
- Updated Sep 2026
About this course
Email remains one of the most dependable channels for creators, e-commerce brands and service businesses because you own the relationship. This course shows you how to build and use that relationship responsibly and profitably in 2026.
You will grow a list with genuine consent, segment without being invasive, and reach the inbox by configuring SPF, DKIM and DMARC, meeting the Google, Yahoo and Microsoft bulk-sender requirements (one-click unsubscribe, spam-rate thresholds) and adding BIMI. You will learn what Apple Mail Privacy Protection and AI-powered inboxes change, write and design emails (with AI assistance and the right disclosures), and build welcome, abandoned-cart, post-purchase and win-back flows with ready-to-adapt copy. Finally, you will measure revenue per recipient and incrementality, apply CAN-SPAM, GDPR/UK GDPR, PECR and Gulf and Pakistani rules, and extend your programme to WhatsApp Business and SMS.
Tools you’ll use
- Klaviyo
- Mailchimp
- Brevo
- HubSpot
- Google Postmaster Tools
- Microsoft SNDS
- Yahoo Sender Hub
- Litmus
- Email on Acid
- WhatsApp Business Platform
- WhatsApp Business app
- Twilio
- Google Analytics 4
- Google Sheets
- ChatGPT
- Claude
Skills
- Email marketing
- Marketing automation
- Email deliverability
- Copywriting
- Segmentation
- A/B testing
- Email compliance
- WhatsApp marketing
What you’ll be able to do
- Grow an email list with valid consent, strong lead magnets and minimal-friction forms
- Configure SPF, DKIM, DMARC and BIMI and meet Google, Yahoo and Microsoft bulk-sender rules
- Adapt metrics and segments to Apple Mail Privacy Protection and AI-powered inboxes
- Write and design mobile-first, accessible emails, using AI assistance responsibly
- Build welcome, abandoned cart, post-purchase and win-back flows with tested copy
- Measure with click rate, revenue per recipient, holdouts and valid A/B tests
- Apply CAN-SPAM, GDPR/UK GDPR, PECR and regional rules across email, WhatsApp and SMS
Recommended first
Curriculum
Syllabus
- Modules
- 6
- Lessons
- 16
- Reading time
- 4 h
- Assessment questions
- 25
Grow an email list people actually want to be on, and segment it so every message feels relevant.
- Building a list with consentVideo lecture, 8′Video · 14 min
- Segmentation and personalisationVideo lecture, 8′14 min
Get into the inbox by authenticating your domain, meeting mailbox-provider requirements, keeping your list healthy and adapting to privacy-first, AI-powered inboxes.
- Authentication: SPF, DKIM and DMARCVideo lecture, 8′16 min
- Google, Yahoo and Microsoft sender rules, one-click unsubscribe and BIMIVideo lecture, 8′16 min
- Bounces, complaints and list hygieneVideo lecture, 8′15 min
- Apple Mail Privacy Protection, inbox tabs and AI-powered inboxesVideo lecture, 8′15 min
Write subject lines and emails people want to read, design them for mobile and accessibility, and use AI tools responsibly.
- Email copywriting that gets clicksVideo lecture, 8′14 min
- Design for mobile and accessibilityVideo lecture, 8′15 min
- AI-assisted email: faster drafts, smarter targeting, honest messagesVideo lecture, 8′15 min
Build the automated flows that earn money while you sleep: welcome, nurture, abandoned cart, post-purchase and win-back, with ready-to-adapt copy.
- Welcome and nurture flowsVideo lecture, 8′16 min
- Abandoned cart, post-purchase and win-back flowsVideo lecture, 8′16 min
Measure what matters, run valid A/B tests and holdouts, report revenue honestly and follow CAN-SPAM, GDPR/UK GDPR, PECR and regional rules.
- A/B testing and email metricsVideo lecture, 8′15 min
- Email reporting and attribution: what email really earnsVideo lecture, 8′15 min
- Email compliance: CAN-SPAM, GDPR, PECR and beyondVideo lecture, 8′16 min
Extend your owned channels to WhatsApp and SMS with consent, templates, automation and the right rules for each market.
- WhatsApp Business messaging: templates, windows, automation and consentVideo lecture, 8′16 min
- SMS marketing basics: consent, registration and messages people welcomeVideo lecture, 8′14 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified Email Marketing Specialist badge: The holder can build consent-based email lists, segment responsibly, authenticate domains with SPF, DKIM, DMARC and BIMI, meet mailbox-provider bulk-sender rules, write and design effective emails with responsible AI use, build lifecycle automations, measure revenue and incrementality, and apply email, WhatsApp and SMS compliance rules across major regions.
Completed all lessons and scored ≥ 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 25questions drawn from a larger pool
- 35 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.