Marketing Free course · Certificate included
Short-Form Video & Content Creation
Hook, script, film, edit and publish short videos that people watch, share and trust
- Beginner
- 5 h 36 min
- 15 lessons in 5 modules
- 2 h 4 min of video lectures
- Updated Sep 2026
About this course
Short-form video is the main discovery engine for creators and brands on TikTok, Instagram Reels and YouTube Shorts. This course teaches the full craft with nothing more than a smartphone: hooks that earn attention in the first seconds, story structures, reusable script templates and shot lists, filming with good light and sound, and fast editing for retention in tools such as CapCut, Instagram Edits and Descript.
You will learn what TikTok, Instagram and YouTube themselves say about recommendations, label AI-generated content correctly, caption every video for accessibility, balance trends with evergreen content, repurpose one idea into many assets and improve with a simple analytics dashboard. The final module covers brand-safe UGC, ad metrics, creator programs by country, rate sheets and disclosure under FTC, ASA/CMA, UAE, Saudi and Pakistani rules. Suitable for new creators and junior marketers, with enough depth for intermediate creators who want a repeatable system.
Tools you’ll use
- CapCut
- Instagram Edits
- Descript
- Canva
- TikTok Studio
- TikTok Creative Center
- YouTube Studio
- YouTube Create
- Meta Business Suite
- Google Trends
- Google Sheets
- DaVinci Resolve
Skills
- Short-form video
- Scriptwriting
- Mobile videography
- Video editing
- Accessible content
- Content strategy
- UGC creation
- Creator monetization
What you’ll be able to do
- Write three-layer hooks and test several openings for the same video
- Script videos with proven structures, reusable templates and shot lists
- Film well-lit, clear-sounding vertical video and edit it quickly for retention
- Use AI editing tools responsibly and label realistic synthetic content correctly
- Adapt content to TikTok, Reels and Shorts based on what each platform says about recommendations
- Publish accessible videos and improve every week with a simple analytics dashboard
- Deliver brand-safe, properly disclosed UGC and price brand deals with a rate sheet
Curriculum
Syllabus
- Modules
- 5
- Lessons
- 15
- Reading time
- 3 h
- Assessment questions
- 20
Earn attention in the first seconds, hold it with simple story structures, and work faster with reusable script templates and shot lists.
- Hooks that stop the scrollVideo lecture, 8′Video · 11 min
- Story structures and scriptingVideo lecture, 8′11 min
- Script templates and shot lists you can reuseVideo lecture, 8′14 min
Get sharp, well-lit, clear-sounding footage from a smartphone, edit it efficiently, and use AI tools responsibly with the right labels.
- Phone filming: framing, light and soundVideo lecture, 9′12 min
- An efficient editing workflowVideo lecture, 8′11 min
- AI tools in short-form production (and how to label them)Video lecture, 9′15 min
Adapt content to TikTok, Reels and Shorts, understand what each platform says about recommendations, and make every video accessible.
- Captions and accessible videoVideo lecture, 8′10 min
- TikTok vs Reels vs Shorts: what changesVideo lecture, 8′11 min
- What TikTok, Instagram and YouTube say about recommendationsVideo lecture, 9′14 min
Balance trends with evergreen content, turn one idea into many assets, and learn from every post with a simple analytics dashboard.
- Trends vs evergreen: a balanced content mixVideo lecture, 8′10 min
- Repurposing: one idea, many assetsVideo lecture, 8′10 min
- Analytics dashboards and the iteration loopVideo lecture, 8′15 min
Create brand-safe UGC, understand ad metrics, and earn from creator programs and brand deals with correct disclosure in every market.
- Creating UGC for brand campaignsVideo lecture, 9′12 min
- UGC that performs: ad metrics, iterations and your portfolioVideo lecture, 8′11 min
- Creator programs, brand deals and disclosure by countryVideo lecture, 8′15 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified Short-Form Video Creator badge: The holder can plan, script, film, edit and publish short-form video for TikTok, Reels and Shorts using strong hooks, templates and shot lists, good light and sound, accurate captions and responsible AI tools. They can read platform analytics, repurpose efficiently and deliver brand-safe, correctly disclosed UGC and brand deals.
Completed all lessons and scored ≥ 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 20questions drawn from a larger pool
- 30 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.