Marketing Free course · Certificate included
E-commerce Marketing and Growth
Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics
- Intermediate
- 7 h 1 min
- 20 lessons in 6 modules
- 2 h 48 min of video lectures
- Updated Sep 2026
About this course
Many online stores grow revenue and still lose money. This course teaches profitable ecommerce growth for 2026: store foundations on Shopify and WooCommerce (Shop Pay, checkout extensibility, local payments), product pages and Google Merchant Center feeds that power free listings, Shopping and Performance Max, and merchandising and promotions that lift order value without destroying margin.
You will sell on marketplaces (Amazon, noon, Daraz) and run retail media, use social commerce where it actually operates, build email, SMS and WhatsApp flows, loyalty and referrals, and run affiliate and creator programmes that are measurable and compliant. Consumer-protection rules on pricing display, reviews and subscriptions are covered market by market.
Hands-on Python tools model growth levers, discounts, thresholds, feeds, unit economics and scenarios. For store owners, D2C founders and agency teams from the UK and US to the Gulf and South Asia.
Tools you’ll use
- Shopify
- WooCommerce
- Shop Pay
- Google Merchant Center
- Google Ads
- Meta Ads Manager
- TikTok Shop
- Amazon Seller Central
- noon Seller
- Daraz Seller Center
- Klaviyo
- WhatsApp Business Platform
- GA4
- BigQuery
- Awin
- Impact.com
- Python
Skills
- E-commerce marketing
- Product page optimization
- Merchandising
- Retention marketing
- Marketplace strategy
- Affiliate marketing
- Unit economics
- Product feed management
What you’ll be able to do
- Diagnose which growth lever limits a store and model what-if scenarios on contribution margin
- Build store foundations, product pages and Google Merchant Center feeds that earn trust and visibility
- Plan merchandising, promotions and seasonal campaigns that protect margin and follow pricing rules
- Design email, SMS, WhatsApp, loyalty and review programmes that drive repeat purchases ethically
- Evaluate marketplaces, retail media, social commerce and automated paid campaigns for a brand
- Run affiliate and creator programmes with clear terms, local disclosure rules and incrementality checks
- Calculate AOV, CAC, LTV, contribution margin and payback, and plan profitable growth scenarios
Curriculum
Syllabus
- Modules
- 6
- Lessons
- 20
- Reading time
- 3.5 h
- Assessment questions
- 25
Understand the growth equation, build trustworthy store foundations and create product pages that convert.
- The e-commerce growth modelVideo lecture, 9′Video · 10 min
- Store foundations: trust, payments, delivery and speedVideo lecture, 8′11 min
- Product pages that convertVideo lecture, 8′12 min
Raise order value with honest merchandising, run promotions that protect margin, plan seasonal campaigns, and comply with pricing-display, reference-price, review and subscription rules across the UK, EU, US and Gulf.
- Merchandising and raising order valueVideo lecture, 8′11 min
- Pricing, promotions and discount codesVideo lecture, 8′12 min
- Consumer protection: pricing display, reviews and subscriptionsVideo lecture, 8′8 min
- Seasonal campaigns and the retail calendarVideo lecture, 8′10 min
Turn first-time buyers into repeat customers with lifecycle flows, loyalty programmes and excellent customer experience.
- Lifecycle email, SMS and messaging flowsVideo lecture, 8′12 min
- Loyalty programmes, subscriptions and referralsVideo lecture, 9′10 min
- Customer experience, reviews and returnsVideo lecture, 9′10 min
Sell on Amazon, noon, Daraz and social platforms where they operate, run retail media, build Google Merchant Center feeds that power free listings and automated campaigns, and scale paid acquisition on contribution margin.
- Selling on marketplacesVideo lecture, 9′11 min
- Social commerce and creator-led sellingVideo lecture, 8′10 min
- Google Merchant Center and product feedsVideo lecture, 9′8 min
- Paid acquisition for e-commerceVideo lecture, 9′12 min
Build partner programmes that drive incremental sales, with clear terms, compliant disclosure and honest measurement.
- Designing an affiliate programmeVideo lecture, 9′11 min
- Creator partnerships for e-commerceVideo lecture, 8′11 min
- Measuring and managing partner programmesVideo lecture, 8′10 min
Calculate AOV, CAC, LTV, contribution margin and payback, analyse cohorts and customers, and plan profitable growth.
- Unit economics: AOV, CAC, LTV and contribution marginVideo lecture, 8′12 min
- E-commerce analytics: cohorts, customers and dashboardsVideo lecture, 8′11 min
- Planning profitable growthVideo lecture, 9′11 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified E-commerce Growth Marketer badge: The holder can diagnose ecommerce growth levers, build high-converting product pages and product feeds, plan compliant pricing and promotions, run retention, marketplace, social commerce, affiliate and creator programmes, and use unit economics and scenario planning to grow profitably.
Completed all lessons and scored at least 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 25questions drawn from a larger pool
- 40 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.