Step 1 · Marketing
SEO & Content Strategy
Win search and AI answers with intent-led, people-first content, AI-assisted operations and clear measurement
Learning path · Free
SEO & AI Search
Rank in Google and get cited by AI answers: strategy, technical SEO, authority and GEO
- Intermediate
- 9 courses in order
- 148 lessons
- 57 h in total
- 9 certificates
Your route, course by course
Step 2 · SEO
Technical SEO Mastery
Crawling, rendering, indexing, performance and migrations — the engineering side of search, done properly
Step 3 · SEO
Technical SEO Audit Workshop
Run a complete audit on a realistic site — from crawl setup to developer tickets and stakeholder reporting
Step 4 · SEO
Local SEO & Google Business Profile
Get found by nearby customers: profile optimisation, reviews, citations, local pages, AI-era visibility and tracking
Step 5 · SEO
Off-Page SEO & Link Building
Earn links and mentions that last: spam policies, digital PR, outreach, AI-assisted workflows and honest measurement
Step 6 · SEO
Digital PR, Brand Mentions & E-E-A-T
Earn coverage, build a recognized brand entity, show up accurately in AI answers, and demonstrate experience, expertise and trust
Step 7 · SEO
AI Search Optimization: SEO for AI Overviews & Answer Engines
How AI Overviews, AI Mode, ChatGPT, Copilot and Perplexity retrieve and cite sources — and evidence-based ways to earn visibility
Step 8 · SEO
Programmatic SEO and AI Content at Scale — Without Getting Penalized
Build data-backed page systems and AI-assisted content that meet Google's spam policies, earn indexing and stay visible in AI search
Step 9 · Data & analytics
Web Analytics with Google Analytics 4
Plan, tag, analyze and report with GA4, Tag Manager, BigQuery and Data Studio, accurately, with consent built in and AI used safely
Nothing is locked: take the courses in order or jump to the ones you need. More courses are added to this path as they are published.