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Marketing · Advanced · 343 minutes · free · updated Sep 2026

Influencer Marketing Strategy

Plan, contract, measure and protect creator campaigns that deliver real business results

Lessons
15 in 6 modules
Video lectures
15 lectures, 125 minutes
Updated
Sep 2026

Tools you'll use

  • TikTok One
  • Instagram Creator Marketplace
  • YouTube BrandConnect
  • Meta Ads Manager
  • TikTok Ads Manager
  • TikTok Creative Center
  • Google Analytics 4
  • Looker Studio
  • Google Sheets
  • Shopify Collabs
  • Canva

Start the course

About this course

Influencer marketing has matured from gifting and one-off posts into a strategic channel that drives awareness, sales and a steady supply of high-performing ad creative. This advanced course is for brand marketers, agency strategists and experienced creators who want to run programs professionally in 2026.

You will set objectives that tie to business outcomes, understand how creators earn and which platform programs exist in which countries, and find, vet, brief and negotiate with creators using first-party data. You will write contracts with clear usage, whitelisting and AI clauses, price deals with a reusable rate calculator, and extend the best content with Meta partnership ads and TikTok Spark Ads. You will measure ROI honestly with UTMs, codes and lift methods, apply current disclosure and licensing rules (FTC Endorsement Guides and fake-reviews rule, ASA/CAP and the UK DMCC Act, the UAE advertiser permit, Saudi Mawthooq, Pakistan's CCP guidance), and handle crises with a first-hour runbook.

What you will learn

  • Translate business goals into influencer objectives, KPIs, campaign models and a one-page plan
  • Build a creator portfolio across tiers, platforms and markets, reading each creator's incentives
  • Vet creators with first-party data and run outreach and negotiation that trades scope, not respect
  • Write briefs and contracts covering claims, disclosure, usage, whitelisting, AI and permits
  • Price deals with a rate calculator, break-even analysis and a deal desk
  • Run and test creator-licensed ads and measure ROI with UTMs, codes and lift methods
  • Apply FTC, UK, UAE, KSA and Pakistan disclosure and licensing rules and manage crises

Before you start

Course content

Strategy and campaign planning

Set influencer objectives that tie to business outcomes and choose the right creator mix and campaign model.

Creator selection, vetting and briefs

Find the right creators, vet them with first-party data, brief them so content is on-message and authentic, and run outreach and negotiation like a professional.

Contracts, usage rights and pricing

Agree clear contracts, license content correctly, choose pricing models that align incentives and price deals consistently with a rate calculator and deal desk.

Creator-licensed ads and AI

Extend the best creator content with partnership ads and Spark Ads, and use AI, virtual creators and synthetic media responsibly with the right labels and consent.

Measurement and ROI

Track creator impact with links, codes and lift methods, calculate ROI honestly and report in a way that drives better decisions.

Disclosure compliance and crisis handling

Meet disclosure, fake-review and licensing rules in the US, UK, UAE, Saudi Arabia and Pakistan, and handle creator or campaign crises calmly and quickly.

Certificate: Certified Influencer Marketing Strategist

The holder can plan influencer programs from business objectives, vet and negotiate with creators, write briefs and contracts with clear usage, whitelisting and AI terms, price deals with a rate calculator, run creator-licensed ads, measure ROI honestly, apply disclosure and licensing rules across the US, UK, UAE, KSA and Pakistan, and manage creator crises.

Final assessment
20 questions, 30 minutes
Passing score
80%