Marketing Free course · Certificate included
Podcasting and Audio Content: Plan, Record, Grow and Monetize
Launch an audio and video podcast that sounds professional, reaches the right listeners and earns sustainably
- Beginner
- 5 h 21 min
- 18 lessons in 6 modules
- 2 h 35 min of video lectures
- Updated Sep 2026
About this course
Podcasts build a depth of trust few formats can match: listeners spend long stretches with your voice, often every week. And in 2026, podcasts are video too, on YouTube, Spotify and Apple Podcasts.
This course takes you from idea to a sustainable show. You will choose a format and concept, plan seasons with a professional run-of-show, set up an affordable audio and video kit, and record remote interviews reliably. You will learn interviewing and hosting craft, an ethical editing workflow with AI tools such as Descript and Riverside, processing to Apple's loudness recommendation, and packaging with show notes, chapters and transcripts. You will distribute through RSS, YouTube Studio, Spotify for Creators and Apple Podcasts Connect, grow with clips and collaborations, read analytics honestly, and monetize with sponsorships and platform programs (checking eligibility by country), using AI audio tools with consent and disclosure.
Tools you’ll use
- Riverside
- Descript
- Adobe Podcast
- Auphonic
- Spotify for Creators
- Apple Podcasts Connect
- YouTube Studio
- Transistor
- Acast
- OpusClip
- Canva
- Claude
- ChatGPT
Skills
- Podcasting
- Video podcasting
- Audio production
- Interviewing
- Audio editing
- Content distribution
- Creator monetization
What you’ll be able to do
- Choose an audio-first, video-first or hybrid format and a clear concept you can sustain
- Plan seasons, episode briefs and a minute-by-minute run-of-show
- Capture clean local, remote and video recordings, and book and interview guests well
- Edit ethically with AI-assisted tools and master to consistent loudness (about -16 LUFS stereo)
- Package and distribute episodes with show notes, chapters and transcripts via RSS, YouTube, Spotify and Apple
- Grow with clips and collaborations, and measure with host, Apple, Spotify and YouTube analytics
- Monetize with disclosed sponsorships and eligible platform programs, using AI voice tools only with consent
Curriculum
Syllabus
- Modules
- 6
- Lessons
- 18
- Reading time
- 2 h
- Assessment questions
- 25
Choose a format, define your audience and concept, and plan episodes and seasons you can sustain.
- Why audio, and choosing your formatVideo lecture, 9′Video · 7 min
- Audience, positioning and show conceptVideo lecture, 9′7 min
- Planning episodes, seasons and scriptsVideo lecture, 8′7 min
Choose affordable equipment, tame your room, set levels properly, and record remote and video podcasts reliably.
- Microphones and essential gearVideo lecture, 9′7 min
- Your room, mic technique and levelsVideo lecture, 9′7 min
- Remote interviews and video podcastsVideo lecture, 9′7 min
Find and book great guests, prepare and run interviews that go beyond the obvious, and develop your hosting voice.
- Finding, booking and preparing guestsVideo lecture, 9′7 min
- Interview craft: research, questions and listeningVideo lecture, 9′7 min
- Hosting solo and with co-hostsVideo lecture, 8′7 min
Edit efficiently and ethically, process audio to consistent loudness, and package episodes with show notes, chapters and transcripts.
- An efficient, ethical editing workflowVideo lecture, 9′7 min
- Audio processing and loudnessVideo lecture, 8′7 min
- Show notes, chapters, transcripts and packagingVideo lecture, 8′7 min
Publish through RSS hosting and video platforms, grow with clips and collaborations, and read podcast analytics sensibly.
- Hosting, RSS and publishing to platformsVideo lecture, 8′7 min
- Growing your audienceVideo lecture, 8′7 min
- Podcast analytics: what to measureVideo lecture, 8′7 min
Earn from your show ethically, use AI audio tools with consent and disclosure, and build a workflow you can sustain.
- Monetization models and sponsorshipsVideo lecture, 9′7 min
- Using AI audio tools responsiblyVideo lecture, 9′7 min
- Building a sustainable podcast operationVideo lecture, 9′7 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Podcast and Audio Content Producer badge: The holder can plan, record, edit and publish a professional audio and video podcast: defining format and concept, running a run-of-show, capturing clean local and remote recordings, interviewing well, editing ethically with AI tools, mastering to consistent loudness, distributing via RSS and video platforms, growing with clips and analytics, and monetizing with disclosure and consent.
Completed all lessons and scored ≥ 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 25questions drawn from a larger pool
- 40 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.