Marketing Free course · Certificate included
LinkedIn for Professionals and B2B Growth
Build a credible profile, a trusted brand and a B2B pipeline with current LinkedIn tools, without spam or shortcuts
- Beginner
- 6 h 19 min
- 18 lessons in 6 modules
- 2 h 30 min of video lectures
- Updated Sep 2026
About this course
LinkedIn is where professional reputations, careers and B2B deals are built. This course shows you how to use it well in 2026, whether you are a job seeker, freelancer, consultant, founder or part of a B2B marketing team.
You will rewrite your profile so it works like a landing page, define a personal brand, plan a four-week content calendar and write posts with reusable frameworks. You will use current formats, including the video feed, document posts and newsletters, and measure what matters, including saves and sends. You will network and practice social selling with Sales Navigator and its AI research features, grow a company page and advocacy program, and plan LinkedIn Ads with Thought Leader Ads, gated document ads and Lead Gen Forms. Finally, you will generate leads ethically within LinkedIn's rules and privacy law, use AI responsibly, and measure ROI. Examples span the US, UK, the Gulf and South Asia.
Tools you’ll use
- LinkedIn Campaign Manager
- LinkedIn Sales Navigator
- LinkedIn Lead Gen Forms
- LinkedIn Insight Tag
- LinkedIn Conversions API
- LinkedIn Newsletters
- Canva
- Buffer
- Descript
- HubSpot
- Claude
- ChatGPT
- Google Sheets
Skills
- LinkedIn profile optimization
- Personal branding
- B2B content marketing
- Social selling
- Professional networking
- LinkedIn Ads
- B2B lead generation
What you’ll be able to do
- Rewrite a LinkedIn profile as a landing page, with proof, that clearly states who you help and how
- Define a personal brand and run a sustainable four-week content calendar using reusable post frameworks
- Choose formats, including vertical video, document posts and newsletters, and measure saves, sends and outcomes
- Network and practice social selling with ICP triggers, Sales Navigator and value-first message sequences
- Grow a company page and a voluntary employee advocacy program, including Thought Leader Ads with approval
- Plan LinkedIn Ads with the current structure, document ads, Lead Gen Forms, Insight Tag and Conversions API
- Generate B2B leads ethically, respecting LinkedIn policies and privacy law, and measure ROI honestly
Curriculum
Syllabus
- Modules
- 6
- Lessons
- 18
- Reading time
- 3 h
- Assessment questions
- 25
Understand why LinkedIn matters and turn your profile into a credible, searchable professional landing page.
- Why LinkedIn matters for careers and B2BVideo lecture, 9′Video · 9 min
- Optimizing your profile as a landing pageVideo lecture, 8′12 min
- Recommendations, skills and credibility signalsVideo lecture, 8′10 min
Define what you want to be known for, plan content that builds it, and write posts people want to read.
- Defining your professional brandVideo lecture, 8′11 min
- Content strategy, planning and cadenceVideo lecture, 8′10 min
- Writing LinkedIn posts people readVideo lecture, 8′11 min
Choose the right formats for your message, apply best practices that survive algorithm changes, and learn from analytics.
- LinkedIn content formats and when to use themVideo lecture, 9′11 min
- Algorithm-agnostic best practicesVideo lecture, 9′10 min
- Measuring content and learning from analyticsVideo lecture, 8′10 min
Build a relevant network, start warm conversations and practice ethical social selling that buyers welcome.
- Networking with intentVideo lecture, 8′10 min
- Social selling: research, relevance and relationshipsVideo lecture, 9′11 min
- Messaging, follow-up and moving to meetingsVideo lecture, 9′10 min
Build a company page that earns followers, activate employees as advocates, and understand how LinkedIn Ads work.
- Company page fundamentalsVideo lecture, 8′10 min
- Employee advocacy and thought leadershipVideo lecture, 8′10 min
- LinkedIn Ads overviewVideo lecture, 9′12 min
Turn visibility into leads with ethical funnels, stay within LinkedIn's rules and privacy law, and measure what matters.
- From posts to pipeline: lead magnets and funnelsVideo lecture, 8′11 min
- Lead generation ethics, policies and privacyVideo lecture, 8′11 min
- Measuring ROI and building a sustainable routineVideo lecture, 8′10 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified LinkedIn B2B Practitioner badge: The holder can build a credible LinkedIn presence and use it for career and B2B growth: rewriting profiles, defining a personal brand, planning and measuring content across current formats, networking and social selling with Sales Navigator, managing company pages and advocacy, planning LinkedIn Ads, and generating leads within platform rules and privacy law.
Completed all lessons and scored at least 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 25questions drawn from a larger pool
- 40 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.