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Free courses. Real skills. Verified certificates.

Practical, up-to-date training in AI, marketing, SEO and sales, with video lectures, hands-on lessons and learning paths. Read every lesson for free; enrol to track progress, take the final assessment and earn a certificate you can add to LinkedIn.

  • 100% free, self-paced
  • Verifiable certificates and Open Badges
  • One click to your LinkedIn profile
Free courses
70
Lessons
1,189
Learning paths
8
Subjects
8
Price, forever
$0

Subjects

Explore by subject

Choose a subject to filter the catalogue. Every course is free, self-paced and ends with a certificate.

Learning paths

Follow a path from beginner to job-ready

Paths put free courses in order, from first principles to advanced practice, with a badge for every course you pass.

  • AI Engineer

    Build, evaluate and ship production AI: APIs, RAG, agents, MCP, evals, security and open models

    • Advanced
    • 14 courses
    • 102 h
    • 14 badges
    Free A certificate for every course
  • AI-Powered Marketer

    Use AI across research, content, creative, automation and performance — responsibly and at scale

    • Intermediate
    • 12 courses
    • 72 h
    • 12 badges
    Free A certificate for every course
  • Growth & Performance Marketing

    Measure what matters, convert more of it and scale the channels that pay back

    • Intermediate
    • 11 courses
    • 68 h
    • 11 badges
    Free A certificate for every course
  • SEO & AI Search

    Rank in Google and get cited by AI answers: strategy, technical SEO, authority and GEO

    • Intermediate
    • 9 courses
    • 57 h
    • 9 badges
    Free A certificate for every course

New in the academy

Recently published

  • AI
    New

    Advanced Prompt Engineering

    Context engineering, structured outputs, thinking controls, tool and agent prompts, caching, evals and optimisation for production

    • Advanced
    • 6 h 23 min
    • 17 lessons
    • 7 modules

    Freecertificate: Certified Advanced Prompt Engineer

  • AI
    New

    Building Production AI Agents

    Design, build, secure, evaluate and ship AI agents that work reliably with real tools, data and people

    • Advanced
    • 8 h 26 min
    • 18 lessons
    • 7 modules

    Freecertificate: Certified Production AI Agent Engineer

  • AI
    New

    AI Automation & Agents for Small Business

    Automate repetitive marketing, sales and support work with no-code AI workflows and agents, safely and measurably

    • Advanced
    • 6 h 15 min
    • 16 lessons
    • 5 modules

    Freecertificate: Certified AI Automation Strategist

Free certificates

Earn a verified certificate and show it on LinkedIn

Pass a course’s final assessment and you get a certificate with a public verification page, a PDF and an Open Badge. Add it to your LinkedIn profile in one click, with no fees, ever.

  • Verifiable by anyone, anytime
  • “Add to profile” with the credential ID filled in
  • Video lectures, transcripts and hands-on lessons
Verify a certificate

Catalogue

All courses

Filter by subject, level and length, or search for a skill, a tool or a badge.

  • AI
    New

    Advanced Prompt Engineering

    Context engineering, structured outputs, thinking controls, tool and agent prompts, caching, evals and optimisation for production

    • Advanced
    • 6 h 23 min
    • 17 lessons
    • 7 modules

    Freecertificate: Certified Advanced Prompt Engineer

  • AI
    New

    AI Automation & Agents for Small Business

    Automate repetitive marketing, sales and support work with no-code AI workflows and agents, safely and measurably

    • Advanced
    • 6 h 15 min
    • 16 lessons
    • 5 modules

    Freecertificate: Certified AI Automation Strategist

  • AI
    New

    AI Automation with n8n, Make and Zapier

    Design, build and run reliable AI-powered automations for marketing, sales and operations on all three leading platforms

    • Intermediate
    • 7 h 45 min
    • 17 lessons
    • 8 modules

    Freecertificate: Certified AI Automation Builder

  • AI
    New

    AI for Data Analysis & Decision Making

    Analyze data with ChatGPT, Claude, Copilot and Gemini; verify formulas, SQL and Python; test honestly; decide under uncertainty

    • Intermediate
    • 5 h 38 min
    • 16 lessons
    • 6 modules

    Freecertificate: Certified AI Data Analyst

  • AI
    New

    AI for Everyday Work: Writing, Research, Meetings & Data

    Save hours every week with safe, practical AI workflows: email, documents, meetings, research, data, slides, projects and simple agents

    • Beginner
    • 6 h 28 min
    • 17 lessons
    • 7 modules

    Freecertificate: Certified AI Productivity Practitioner

  • AI
    New

    AI Fundamentals for Marketers & Creators

    How generative AI works, what it can and cannot do, and hands-on workflows for research, briefs, content, SEO, social, ads and reporting

    • Beginner
    • 6 h 7 min
    • 16 lessons
    • 5 modules

    Freecertificate: Certified AI-Ready Marketer

  • AI
    New

    Building AI Products & Workflows

    From use-case discovery to production: prototyping, models, orchestration, privacy, evaluation, economics, UX and regulation

    • Advanced
    • 7 h 1 min
    • 18 lessons
    • 7 modules

    Freecertificate: Certified AI Product Builder

  • AI
    New

    Building Production AI Agents

    Design, build, secure, evaluate and ship AI agents that work reliably with real tools, data and people

    • Advanced
    • 8 h 26 min
    • 18 lessons
    • 7 modules

    Freecertificate: Certified Production AI Agent Engineer

  • AI
    New

    Evaluating and Monitoring LLM Applications

    Evals, LLM-as-judge, RAG and agent evaluation, CI regression suites and OpenTelemetry-based observability in production

    • Advanced
    • 6 h 53 min
    • 16 lessons
    • 6 modules

    Freecertificate: Certified LLM Evaluation Engineer

  • AI
    New

    Fine-Tuning, Distillation and Custom Models

    When not to fine-tune, data curation, SFT, LoRA/QLoRA, DPO, GRPO, distillation, embeddings, evaluation, cost and deployment

    • Advanced
    • 7 h 6 min
    • 16 lessons
    • 6 modules

    Freecertificate: Certified Custom Model Engineer

  • AI
    New

    Latest AI Techniques: RAG, Tool Use, Agents & MCP

    Embeddings, RAG, context engineering, tool calling, agents, MCP and the open agent standards, with hands-on code

    • Advanced
    • 7 h 54 min
    • 20 lessons
    • 6 modules

    Freecertificate: Certified AI Agent Builder

  • AI
    New

    Mastering ChatGPT (OpenAI)

    Models, memory, Projects, data, images, voice, deep research, GPTs, agents, apps, Codex and the OpenAI API, used expertly

    • Intermediate
    • 8 h 14 min
    • 19 lessons
    • 8 modules

    Freecertificate: Certified ChatGPT Power User

  • AI
    New

    Mastering Claude (Anthropic)

    From expert prompting to Projects, Artifacts, agentic tasks, Skills, connectors, Claude Code and API integrations, safely

    • Intermediate
    • 8 h 37 min
    • 20 lessons
    • 7 modules

    Freecertificate: Certified Claude Power User

  • AI
    New

    Multimodal & Reasoning Models in Practice

    Images, PDFs, video, speech, realtime voice, image and video generation, thinking models and computer-use agents, hands-on

    • Intermediate
    • 6 h 7 min
    • 17 lessons
    • 6 modules

    Freecertificate: Certified Multimodal & Reasoning AI Practitioner

  • AI
    New

    Prompt Engineering for Content & Sales

    Structured prompts, context packs, templates and guardrails for on-brand content, outreach, call prep, follow-ups and proposals

    • Intermediate
    • 5 h 48 min
    • 15 lessons
    • 6 modules

    Freecertificate: Certified AI Prompt Specialist

  • AI
    New

    Prompt Engineering Foundations

    A friendly, practical start: clear prompts, thinking modes, files and images, and a personal library of 50+ prompt patterns

    • Beginner
    • 5 h 33 min
    • 16 lessons
    • 6 modules

    Freecertificate: Certified Prompt Engineering Practitioner

How it works

From first lesson to certificate

  1. Pick a course

    Browse free courses by subject, level and length.

  2. Learn at your pace

    Lessons, worked examples and knowledge checks on any device.

  3. Pass the assessment

    A free account unlocks the final assessment once you have completed the lessons.

  4. Earn your certificate

    Download it, verify it and add it to your LinkedIn profile.