Creator & Personal Brand

Your route, course by course

1. 01
   

   Step 1 · Optimize All platform

   Getting started on Optimize All

   Your account, creator campaigns and payouts, disclosure rules, and how to learn, pass exams and earn certificates in the Academy

   Beginner · 10 lessons · 3.5 h · badge: Optimize All Certified Creator

2. 02
   

   Step 2 · Sales

   Building a Personal Brand that Sells

   Position yourself, build a content system and owned audience, use AI responsibly and negotiate brand deals with confidence

   Beginner · 15 lessons · 5 h · badge: Certified Creator Brand Builder

3. 03
   

   Step 3 · Marketing

   Short-Form Video & Content Creation

   Hook, script, film, edit and publish short videos that people watch, share and trust

   Beginner · 15 lessons · 5.5 h · badge: Certified Short-Form Video Creator

4. 04
   

   Step 4 · Marketing

   YouTube Growth and Monetization

   Build a channel viewers choose again and again — strategy, packaging, retention, analytics and sustainable revenue

   Intermediate · 18 lessons · 6.5 h · badge: Certified YouTube Growth Strategist

5. 05
   

   Step 5 · Marketing

   Podcasting and Audio Content: Plan, Record, Grow and Monetize

   Launch an audio and video podcast that sounds professional, reaches the right listeners and earns sustainably

   Beginner · 18 lessons · 5.5 h · badge: Podcast and Audio Content Producer

6. 06
   

   Step 6 · AI

   AI Video & Voice Production: ElevenLabs, Veo, Runway and More

   Voiceovers, dubbing, generated video, editing and marketing or course videos with AI, with consent, QC and clear disclosure

   Intermediate · 16 lessons · 5.5 h · badge: Certified AI Video & Voice Producer

7. 07
   

   Step 7 · Design

   Graphic Design Fundamentals for Creators and Marketers

   Design scroll-stopping posts, ads and thumbnails with hierarchy, layout, type, color and clean exports

   Beginner · 18 lessons · 5.5 h · badge: Graphic Design Fundamentals

8. 08
   

   Step 8 · Design

   Brand Identity Design: From Strategy to Visual System

   Turn brand strategy into logos, color and type systems, guidelines and consistent experiences across channels

   Intermediate · 18 lessons · 5 h · badge: Brand Identity Designer

9. 09
   

   Step 9 · Marketing

   Influencer Marketing Strategy

   Plan, contract, measure and protect creator campaigns that deliver real business results

   Advanced · 15 lessons · 5.5 h · badge: Certified Influencer Marketing Strategist

10. 10
    

    Step 10 · Sales

    Discount-Code & Affiliate Sales Mastery

    Choose products, build offers, track codes, reconcile payouts, stop fraud, disclose properly and scale with AI

    Intermediate · 12 lessons · 5 h · badge: Certified Affiliate Sales Specialist

11. 11
    

    Step 11 · Business

    Freelancing and Agency Business: From Solo to Micro-Agency

    Position, price, propose, contract, deliver and get paid internationally, then scale into an AI-assisted micro-agency

    Intermediate · 18 lessons · 6 h · badge: Freelance and Agency Business Professional

12. 12
    

    Step 12 · Business

    Entrepreneurship & Business Models

    Validate ideas fast with AI and no-code, design business models, master unit economics (including AI costs) and fund your venture

    Beginner · 18 lessons · 7.5 h · badge: Entrepreneurship & Business Models

Nothing is locked: take the courses in order or jump to the ones you need. More courses are added to this path as they are published.