Sales Free course · Certificate included
Building a Personal Brand that Sells
Position yourself, build a content system and owned audience, use AI responsibly and negotiate brand deals with confidence
- Beginner
- 4 h 50 min
- 15 lessons in 7 modules
- 2 h 12 min of video lectures
- Updated Sep 2026
About this course
A strong personal brand makes you the obvious choice: for followers deciding whose recommendations to trust, and for brands, clients and employers deciding whom to hire. This course takes you from a blank page to a professional, sellable personal brand, whether you are a creator or a professional.
You'll write a positioning statement, validate a niche, and build pillars, a recognisable voice and optimised profiles, including LinkedIn. You'll run a four-week content calendar with reusable post frameworks, grow an owned audience with a newsletter, and measure growth from reach to revenue. You'll collaborate with creators, build an honest media kit, price creation, usage rights and partnership ads, and negotiate clear agreements. Finally, you'll use AI to create more without losing your voice, and stay compliant with advertising disclosure, AI labels and creator licensing in the UK, US, UAE and Saudi Arabia.
Tools you’ll use
- TikTok Studio
- YouTube Studio
- Canva
- Buffer
- Descript
- CapCut
- Kit
- beehiiv
- Google Analytics
- Claude
- ChatGPT
Skills
- Personal branding
- Positioning
- Content strategy
- Audience growth
- AI-assisted content
- Media kits
- Rate negotiation
- Advertising disclosure
What you’ll be able to do
- Write a positioning statement and validate a niche with a scored 30-day test
- Define content pillars, a brand voice and a consistent, accessible visual identity
- Rewrite social and LinkedIn profiles to convert visitors and attract brands and clients
- Run a four-week content calendar with reusable post frameworks and grow an email newsletter with consent
- Measure reach, resonance, relationship and revenue with a monthly dashboard and honest brand reports
- Build an honest media kit and price creation, usage rights, partnership ads and exclusivity
- Negotiate brand deals in writing, including AI likeness and licensing clauses
- Use AI tools without losing your voice, and disclose ads and realistic AI content correctly
Curriculum
Syllabus
- Modules
- 7
- Lessons
- 15
- Reading time
- 2 h
- Assessment questions
- 25
Define what you stand for, who you serve and why they should choose you — the foundation of a brand that sells.
- Positioning: what you want to be known forVideo lecture, 9′Video · 9 min
- Finding and validating your nicheVideo lecture, 9′9 min
Build recognisable, consistent content through pillars, a distinctive voice and a simple visual identity.
- Content pillars for your personal brandVideo lecture, 8′9 min
- Voice and visual identityVideo lecture, 9′8 min
Turn every profile into a clear, trustworthy storefront — and use LinkedIn to reach brands, clients and B2B buyers.
- Optimising your social profilesVideo lecture, 9′9 min
- LinkedIn for creators and sellersVideo lecture, 9′10 min
Turn your pillars into a sustainable calendar with reusable post frameworks, build an owned audience through a newsletter, and measure growth that leads to income.
- Content calendars and post frameworksVideo lecture, 9′5 min
- Newsletters and building an owned audienceVideo lecture, 9′5 min
- Measuring audience growth and brand valueVideo lecture, 8′5 min
Grow through creator collaborations and present yourself professionally to brands with a clear, honest media kit.
- Collaborations that grow your brandVideo lecture, 8′9 min
- Building an honest media kitVideo lecture, 8′9 min
Price your work with confidence, negotiate fairly with brands and protect yourself with clear agreements.
- Pricing your creator workVideo lecture, 9′10 min
- Rate negotiation and brand agreementsVideo lecture, 10′10 min
Use AI to produce more without losing your voice, and stay trusted and compliant with advertising disclosure, AI labels and creator licensing rules.
- AI-assisted content without losing your voiceVideo lecture, 9′5 min
- Disclosure, AI labels and creator complianceVideo lecture, 9′6 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified Creator Brand Builder badge: The holder can build a personal brand that sells: positioning and niche validation, pillars and identity, optimised social and LinkedIn profiles, a sustainable content system and owned audience, honest measurement and media kits, pricing and negotiating brand deals in writing, and responsible AI use with correct advertising and AI disclosure.
Completed all lessons and scored at least 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 25questions drawn from a larger pool
- 40 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.