Campaigns and eligibility

0:00 Campaigns and eligibility

Imagine you spend an evening filming a great reel for a campaign. You post it, you submit it, and a day later it's rejected. Not because the reel was bad, but because the profile you posted from didn't qualify, and the campaign page told you so all along. Painful, right? In this lecture you'll learn how to add your social profiles properly, read a campaign page like a pro, understand the two layers of eligibility, and pick campaigns you can actually finish.

0:36 Why it matters

Why does this matter? Brands pay for real reach from real people. So the platform protects them from throwaway accounts and copy-paste spam. That protection is good for you too, because it keeps rewards meaningful. But it means every campaign has rules about who can take part and from which profiles. Checking those rules takes two minutes. Skipping them wastes your content and your evening.

1:04 Two layers, like boarding a flight

Here's the concept, with an analogy. Think of eligibility like boarding a flight. First the airline checks you: your passport, your ticket. That's your account layer: verified email, active account, and a country, language and tier the campaign targets. Then they check your luggage, piece by piece. That's the profile layer. Each social profile is checked on its own: is it on an accepted platform, is it old enough, does it have enough followers, and is it verified if the campaign asks for that. You can pass the first check and still have a bag that doesn't fly.

1:47 Social accounts

Everything starts in Social accounts. When you add a profile, you enter the platform, your handle, the full link to your profile, your follower count and the date the account was created. The form tells you where to find that date, in the platform's about this account section, and warns that reviewers check it. At the top of the page, the How profiles qualify panel shows the rules right now: the minimum age in days, any follower minimum, and how many active profiles you can have. Each profile then gets a badge: Qualifies, or Doesn't qualify yet, with the number of days left and the exact date.

2:34 Example 1: Amina's two profiles (illustrative)

A simple example. Amina in Lahore has a four-year-old Instagram account and a TikTok she opened last month. She adds both. Instagram shows Qualifies. TikTok shows Doesn't qualify yet, with a date. She opens a food festival campaign targeting Pakistan that accepts both platforms. In Your eligibility, Instagram says Eligible, and TikTok says Not eligible, with an Eligible from date. So she posts on Instagram today and sets a reminder for the TikTok date. What she doesn't do is borrow her sister's older account. Only profiles registered to you count, and using someone else's can get your account suspended.

3:17 Example 2: Omar reads the reward terms

Now a realistic scenario, with illustrative numbers. Omar is a fitness creator in Riyadh with active Instagram and YouTube profiles. He finds a sportswear campaign. Reward terms say: a base reward per approved post, three posts per participant, the post must stay live for seventy-two hours, a screenshot is required, and there's a weekly cap. He plans carefully. Three posts, spread across the posting window, each kept live well past seventy-two hours. He takes a screenshot the moment each post goes live. And he notices the campaign also gives him a tracking link for his bio, with clicks and verified conversions shown on the page. Omar will earn for exactly three posts. A fourth would earn nothing, so he doesn't waste the effort.

4:10 Watch me: reading a campaign

Watch me do it. I open Campaigns. I switch on only campaigns I'm eligible for, pick my platform, and sort by deadline, soonest first. I open a campaign. At the top, about this campaign. Then how to post, with the approved content, the required hashtags and the required mentions. Then a panel titled paid-content disclosure required, listing the disclosure each platform needs. Next, Your eligibility, with each of my profiles marked. Then reward terms: base reward per approved post, posts per participant, how long the post must stay live, whether a screenshot is needed, the caps and the reward rules version. Only now do I save the content and post.

4:58 Quick check: which layer failed?

Quick check. Tom in Birmingham opens a campaign and sees the message: none of your social profiles are eligible for this campaign yet. Which layer failed, his account or his profiles? Pause and think. It's the profile layer. That message appears when his account passes, but none of his profiles do. Maybe the campaign only accepts TikTok and he has only Instagram. Maybe his profile is too new, or the campaign needs a verified profile. If his account had failed, he'd have seen you're not eligible for this campaign, with the reason. Reading the exact message tells you exactly what to fix.

5:42 Profile verification

Let's look closer at verification. Some campaigns require a verified profile. On Social accounts, each profile card shows its verification status, and unverified profiles have a Request verification button. A reviewer checks that the profile is really yours and that details like the creation date are accurate. If verification is rejected, the card shows the reviewer's note, so you know what to correct. Request verification early, before you need it, because it's a check done by a person, not an instant switch.

6:18 Measure success

How do you measure success here? Look at two numbers over a month. First, how many of your submissions were rejected for eligibility reasons, like wrong platform, a profile that didn't qualify or a missed deadline. That number should be zero. Second, how many campaigns you started but didn't finish. If that's high, you're joining campaigns without reading the reward terms and deadlines first. Both numbers improve with the same habit: open the campaign, read it top to bottom, and only then create your content.

6:55 Common mistakes

Common mistakes. Guessing your account creation date, which reviewers check. Buying followers to hit a minimum; inflated profiles are removed and earnings reversed. Ignoring caps, so extra posts earn nothing. Joining a campaign you can't finish before the deadline, because late proof isn't accepted. And posting from a profile that isn't registered to you.

7:18 Recap and try this now

Let's recap. Add every profile you post from in Social accounts, with an honest creation date. Eligibility has two layers: your account, and each profile. The campaign page tells you everything before you post: what to share, the disclosure, your eligibility and the reward terms. Try this now. Open Campaigns, switch on only campaigns I'm eligible for, open one campaign and write down four things: the reward, the posts per participant, how long the post must stay live, and the deadline. In the next lesson, we'll submit a post that passes review the first time.