Leadership & CommunicationLeading teams · Lesson 3 of 21

Motivating and developing people

Article · 14 min · 8 min lecture

Video lecture

Motivating and developing people

13 chapters · about 8 min · full transcript

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Chapter 1 of 13

Motivating and developing people

  • What motivates at work
  • One-to-ones that matter
  • Coaching with GROW
  • Development plans that work

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Chapters

What motivates people at work

Pay and job security matter: if people feel unfairly paid or insecure, motivation suffers. But beyond a fair baseline, research on motivation (for example self-determination theory) consistently points to three psychological needs:

  • Autonomy: some control over how, when and with whom work is done.
  • Competence (mastery): the feeling of growing skills and doing work well.
  • Relatedness (belonging) and purpose: connection to colleagues and to something that matters.

Leaders cannot "motivate" people directly, but they can create conditions that support these needs.

Practical levers

NeedLeader behaviours
AutonomyAgree outcomes, let people choose methods; involve them in decisions; flexible working where possible
MasteryStretch assignments; feedback; learning time; recognising improvement
PurposeConnect work to customers and impact; share results and stories
BelongingInclusive meetings; recognition; social connection; fairness

One-to-one meetings

Regular one-to-ones are one of the most effective leadership habits. They are the person's meeting, not a status update for you.

One-to-one agenda (30 minutes, every 1–2 weeks)
1. Their topics first (10–15 min): what is on your mind?
2. Progress and blockers (5 min): what can I help with?
3. Feedback both ways (5 min)
4. Growth (5 min, at least monthly): skills, career goals, stretch opportunities
5. Agreed actions (2 min)

Keep brief notes and follow through on your actions; nothing kills trust faster than forgotten promises.

Coaching with the GROW model

Coaching helps people find their own solutions, which builds capability and commitment. The GROW model is a simple structure:

StagePurposeExample questions
GoalWhat do you want to achieve?"What would a good outcome look like?"
RealityWhat is happening now?"What have you tried? What is getting in the way?"
OptionsWhat could you do?"What are three possible approaches? What else?"
Will / Way forwardWhat will you do?"Which option will you take? What is your first step, and when?"

Ask more than you tell. Resist jumping in with the answer, especially when you know it; people remember what they discover.

Development planning

Most development happens on the job. A widely used rule of thumb suggests learning comes mainly from challenging experiences, then from other people (coaching, feedback, mentoring), and least from formal training. Treat the exact proportions as a heuristic, not a fact, but plan development accordingly:

Individual development plan (illustrative)
Goal: Become ready to lead client projects within 12 months
Experiences: Lead the next small client project with support; run two client workshops
People: Monthly mentoring with a senior PM; shadow a client negotiation
Learning: Complete a project management course; read two recommended books
Measures: Client feedback; peer feedback; project delivered on time
Review: Quarterly with manager

Recognition

Recognition is powerful and cheap. Make it specific ("Your analysis of the churn data changed our pricing decision"), timely and sincere. Adapt to preferences: some people enjoy public praise; others prefer a private note. Recognise effort and learning, not only outcomes.

Worked example

Illustrative. Sara, a marketing manager at a fictional consumer brand in Dubai, noticed her team's energy was low after a restructuring. In one-to-ones she learned that people felt their work was invisible to leadership and that they had no time to learn new skills. She started a monthly "impact share" where team members presented results to senior leaders, protected two hours a week for learning, and gave two people stretch assignments leading campaigns. Engagement survey scores for the team improved the following quarter, and one team member was promoted within the year.

Hands-on: a one-to-one system and a GROW coaching card

1. Set up a one-to-one doc for each direct report (a shared doc or page, newest meeting at the top):

1:1 — [Name] — [Date]
Their topics (first):
Progress / blockers — what can I unblock?
Feedback both ways:
  From me:            (one specific thing, SBI format)
  To me:              "What's one thing I could do differently to help you?"
Growth (monthly):     skill focus, stretch opportunity, learning time booked?
Actions:              [owner] [action] [by when]

2. Keep a GROW card next to you in coaching conversations:

G  "What would a good outcome look like?"
R  "What's happening now? What have you tried? What's in the way?"
O  "What are three options? What else? What would you advise a friend to do?"
W  "Which option will you take? First step? When? How will I know?"
Rule: I ask at least three questions before I offer any suggestion.

3. A quarterly development plan (one line per person)

PersonCareer goalSkill to buildExperience (stretch task)People (mentor/feedback)Course/learningReview date

Using AI to prepare, not to replace you. You can ask an assistant to suggest coaching questions for a situation or stretch assignments for a skill. Do not paste personal performance details or health information into tools your organisation has not approved, and never let an AI draft recognition that you do not personally mean.

Common mistakes

  • Assuming everyone is motivated by the same things you are.
  • Cancelling one-to-ones when busy.
  • Giving advice instead of coaching when coaching would build capability.
  • Development plans that exist on paper only.
  • Generic praise ("great job") that feels hollow.

Quick self-check

For each team member, can you name their career goal and one thing you have done in the last month to help them towards it? If not, make that the focus of your next one-to-one.

Key takeaways

  • Beyond fair pay, people are motivated by autonomy, mastery, purpose and belonging.
  • Regular one-to-ones are the person's meeting: their topics first, then help, feedback and growth.
  • Coach with GROW: Goal, Reality, Options, Will. Ask more than you tell.
  • Development comes mostly from experiences and people; recognition should be specific, timely and sincere.

Check your understanding

Quick questions to lock in the lesson. They don’t count towards your certificate.

  1. In a one-to-one, whose topics should normally come first?
  2. In the GROW model, what does the 'R' stage explore?
  3. Which recognition is most effective?

Put it into practice

Hold a coaching conversation using GROW with a colleague on a real challenge, and note how many questions you asked versus answers you gave.

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