SEO Free course · Certificate included
Technical SEO Mastery
Crawling, rendering, indexing, performance and migrations — the engineering side of search, done properly
- Advanced
- 7 h 33 min
- 18 lessons in 7 modules
- 2 h 29 min of video lectures
- Updated Sep 2026
About this course
This is the deep, hands-on course for people who need to make search engines work with a website — not just talk about keywords. You will learn how Google discovers, crawls, renders and indexes pages (including JavaScript apps and Google's 2025–2026 documentation clarifications), and how to control that pipeline with robots.txt, meta robots, X-Robots-Tag, status codes, redirects and canonicals.
We then cover internal linking, XML sitemaps, pagination and faceted navigation, hreflang, structured data after the 2025–2026 rich result retirements, Core Web Vitals with a dedicated INP and real-user monitoring deep dive, mobile-first indexing and security. Beyond Google, you'll set up Bing Webmaster Tools and IndexNow and handle AI-era crawlers. The course closes with migrations, an auditing and monitoring workflow, and automation with the Search Console API and BigQuery.
Every lesson includes copy-ready Python, config and checklists, plus worked examples from e-commerce, SaaS, publishers and agencies across the UK, US, Gulf and Pakistan. Guidance reflects official documentation as of September 2026.
Tools you’ll use
- Google Search Console
- Search Console API
- Bing Webmaster Tools
- IndexNow
- Screaming Frog SEO Spider
- Sitebulb
- Chrome DevTools
- Lighthouse
- PageSpeed Insights
- CrUX API
- web-vitals library
- Rich Results Test
- Schema Markup Validator
- Playwright
- BigQuery
- Looker Studio
- Python
- pandas
Skills
- Technical SEO
- JavaScript SEO
- Log-file analysis
- Structured data
- International SEO
- Core Web Vitals
- Site migrations
- Search Console API
What you’ll be able to do
- Diagnose why a URL is not ranking by locating the failed stage in the crawl, render and index pipeline
- Audit JavaScript sites by diffing raw and rendered HTML and fix rendering, linking and soft 404 issues
- Write and test robots.txt, meta robots and X-Robots-Tag rules, and push changes via IndexNow for Bing
- Design redirect, canonical, pagination and faceted navigation strategies that consolidate signals
- Implement valid hreflang and JSON-LD, and know which rich results still exist in 2026
- Diagnose LCP, INP and CLS with CrUX and real-user attribution data, and prioritise fixes by template
- Plan and run a site migration with benchmarks, validated redirect maps and post-launch monitoring
- Automate monitoring with log analysis, change detection, the Search Console API and BigQuery
Curriculum
Syllabus
- Modules
- 7
- Lessons
- 18
- Reading time
- 4.5 h
- Assessment questions
- 30
The pipeline every URL passes through before it can rank, and how JavaScript changes it. Get this model right and every other technical decision becomes easier.
- The crawl, render and index pipelineVideo lecture, 9′14 min
- JavaScript SEO: SPAs, SSR and prerenderingVideo lecture, 8′Video · 15 min
Control what gets crawled and indexed with the right tool for each job, use server logs to see what bots actually do, and work with Bing Webmaster Tools and IndexNow.
- Crawl budget and log-file analysisVideo lecture, 8′15 min
- robots.txt, meta robots and X-Robots-TagVideo lecture, 8′14 min
- Beyond Google: Bing Webmaster Tools, IndexNow and AI-era crawlingVideo lecture, 8′14 min
Make every URL return the right response, consolidate duplicates deliberately, and tame pagination and faceted navigation.
- Status codes, redirects and soft 404sVideo lecture, 8′14 min
- Canonicalisation and duplicate contentVideo lecture, 9′13 min
- Pagination and faceted navigationVideo lecture, 9′14 min
Design structures that help crawlers discover and prioritise your important pages, and build sitemaps that search engines can trust.
- Site architecture and internal linkingVideo lecture, 9′14 min
- XML sitemaps done properlyVideo lecture, 9′12 min
Serve the right language and country version with hreflang, and describe your content to machines with valid JSON-LD.
- hreflang and international SEOVideo lecture, 8′15 min
- Structured data, JSON-LD and rich resultsVideo lecture, 8′14 min
Diagnose and fix LCP, INP and CLS with field data and real-user monitoring, ensure mobile parity, and harden HTTPS and security headers.
- Core Web Vitals: diagnosis and fixesVideo lecture, 8′16 min
- INP deep dive: long tasks, attribution and real-user monitoringVideo lecture, 8′16 min
- Mobile-first indexing, HTTPS and security headersVideo lecture, 8′12 min
Run migrations without losing visibility, audit systematically, and automate Search Console monitoring with the API and BigQuery so problems are caught in days.
- Site migrations: a zero-drama checklistVideo lecture, 8′16 min
- Auditing workflow, tools and Search Console monitoringVideo lecture, 8′Video · 15 min
- Search Console API and BigQuery: automating performance and indexing dataVideo lecture, 8′16 min
- Final assessment
Your certificate
Finish with a credential anyone can check
Earn the Certified Technical SEO Specialist badge: The holder has demonstrated advanced knowledge of how search engines crawl, render and index websites, and can audit and fix crawl control, redirects, canonicalisation, faceted navigation, hreflang, structured data, Core Web Vitals and site migrations using Search Console and server logs.
Completed all lessons and scored ≥ 80% on the final assessment.
- A public verification page
- A PDF certificate to download
- An Open Badge you can share
- One click to your LinkedIn profile
Final assessment
- 30questions drawn from a larger pool
- 45 mintime limit
- 80%pass mark
- 3attempts per 24 hours
Start learning today. It’s free.
Every lesson is free to read. A free account saves your progress, unlocks the final assessment and issues your certificate.