---
title: "Web Design & Development services | Optimize All"
description: "Strategy-led web design and development on WordPress, Webflow, Shopify or custom stacks — SEO-ready from day one."
url: https://optimizeall.com/services/web-design-development
updated: 2026-10-05
---

Brand & Web

# Fast, accessible websites built to convert.

Strategy-led web design and development on WordPress, Webflow, Shopify or custom stacks — SEO-ready from day one.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=web-design-development)

## Results we move

- Conversion rate
- Page speed and Core Web Vitals
- Organic traffic after launch
- Bounce rate

Starting from $6,000 one-time

Your website is your hardest-working salesperson. We plan the structure around your buyers' questions, design distinctive pages, and build them to be fast, accessible (WCAG AA) and easy for your team to update.

Every site launches with analytics, SEO foundations and redirects in place — and we're there after launch to keep improving it.

## Problems we solve

1. Your site looks dated and loads slowly
2. Visitors don't convert
3. Updating content needs a developer
4. A replatform risks losing search traffic

## What's included

- UX strategy and sitemap
- Wireframes and visual design
- Responsive development
- CMS setup and training
- SEO and analytics foundations
- Launch, redirects and 30-day support

### Tools and platforms

- Figma
- WordPress
- Webflow
- Shopify
- React
- Vercel

## How it works

### Discovery

Workshops and research to understand your business, customers and competitors.

### Concepts

Strategic directions and design concepts for you to react to.

### Design & build

We refine the chosen direction and build it to a high standard, with regular reviews.

### Launch & handover

Launch support, documentation and training so your team can run with it.

## Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

### Starter: $6,000 one-time

For businesses laying the foundations.

- Up to 6 pages
- Template-based design
- CMS setup
- Launch support

### Growth: $15,000 one-time

Our most chosen plan for steady, compounding growth.

- Up to 20 pages
- Custom design
- Copywriting support
- SEO migration
- 30-day support

### Scale: Custom quote

For ambitious teams that need senior strategy and more output.

- Complex or headless builds
- Integrations
- E-commerce
- Ongoing retainer

## Frequently asked questions

**Which platform should we use?**

It depends on your team and goals. We recommend WordPress or Webflow for most marketing sites, Shopify for e-commerce and custom builds for complex products.

**Is the website accessible?**

Yes — we design and test to WCAG 2.1 AA as standard.

## Related services

- [Landing Pages & CRO](https://optimizeall.com/services/landing-pages-cro): Turn more of your existing traffic into customers.
- [Technical SEO](https://optimizeall.com/services/technical-seo): Fix what stops search engines crawling, rendering and ranking you.
- [Branding & Identity](https://optimizeall.com/services/branding-identity): A distinctive brand that makes the right people care.

Start a conversation

## Let's talk about Web Design & Development

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=web-design-development)

- A senior strategist, not a sales script
- An honest read on what is and is not working
- A clear next step, whether or not you hire us