---
title: "Digital PR & Outreach services | Optimize All"
description: "Data-led stories, expert commentary and outreach that earn media coverage and authoritative backlinks."
url: https://optimizeall.com/services/digital-pr-outreach
updated: 2026-10-05
---

Reputation & PR

# Coverage and links from publications your customers read.

Data-led stories, expert commentary and outreach that earn media coverage and authoritative backlinks.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=digital-pr-outreach)

## Results we move

- Coverage secured
- Authoritative links
- Referral traffic
- Branded search growth

Starting from $2,000 per month

Digital PR builds brand awareness and search authority at the same time. We create newsworthy campaigns — original data, expert commentary, reactive stories — and pitch them to journalists who cover your space.

Every campaign is measured by coverage quality, links earned and referral traffic.

## Problems we solve

1. Journalists have never heard of you
2. Link building feels spammy
3. Competitors dominate industry coverage
4. Your experts have insight but no platform

## What's included

- PR strategy and story ideation
- Data and survey campaigns
- Expert commentary and reactive PR
- Journalist outreach
- Coverage and link reporting
- Thought-leadership placements

### Tools and platforms

- Muck Rack
- Cision
- Qwoted
- Ahrefs

## How it works

### Listen

We audit what customers, journalists and search results say about you today.

### Plan

A reputation and PR plan with priorities, messages and target outlets.

### Act

Review generation, responses, story pitching and outreach — handled by specialists.

### Report

Monthly reporting on ratings, sentiment, coverage and authority gained.

## Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

### Starter: $2,000 per month

For businesses laying the foundations.

- 1 campaign per quarter
- Reactive commentary
- Monthly report

### Growth: $4,500 per month

Our most chosen plan for steady, compounding growth.

- 1 campaign per month
- Expert placements
- Link reporting

### Scale: Custom quote

For ambitious teams that need senior strategy and more output.

- Always-on PR team
- International outreach
- Crisis communications

## Frequently asked questions

**How many links will we get?**

It varies by campaign and industry; we share realistic ranges during planning and report every piece of coverage.

## Related services

- [SEO](https://optimizeall.com/services/seo): Rank for the searches that bring buyers, not just visitors.
- [Online Reputation Management](https://optimizeall.com/services/online-reputation-management): More great reviews — and a calm plan for the bad ones.

Start a conversation

## Let's talk about Digital PR & Outreach

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=digital-pr-outreach)

- A senior strategist, not a sales script
- An honest read on what is and is not working
- A clear next step, whether or not you hire us