---
title: "Content Marketing & Strategy services | Optimize All"
description: "Audience research, messaging, editorial planning and distribution strategy that turn content into pipeline."
url: https://optimizeall.com/services/content-marketing-strategy
updated: 2026-10-05
---

Content

# A content engine tied to revenue, not just publishing volume.

Audience research, messaging, editorial planning and distribution strategy that turn content into pipeline.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=content-marketing-strategy)

## Results we move

- Content-influenced pipeline
- Organic traffic
- Engagement time
- Content-assisted conversions

Starting from $3,500 one-time

Most content fails because it's written for the brand, not the buyer. We research your audience's questions and objections, map content to every stage of the journey and build an editorial calendar your team can actually deliver.

Then we measure each piece against traffic, engagement and the leads it influences.

## Problems we solve

1. You publish regularly but can't show ROI
2. Content ideas run dry
3. Sales says marketing content doesn't help them
4. No documented strategy or tone of voice

## What's included

- Audience and competitor research
- Messaging and tone-of-voice guide
- Content pillars and topic clusters
- 12-month editorial calendar
- Distribution and repurposing plan
- Content performance dashboard

### Tools and platforms

- Semrush
- SparkToro
- Notion
- GA4
- HubSpot

## How it works

### Research

Audience, keyword and competitor research to find the topics that attract buyers.

### Plan

An editorial calendar with briefs, formats and distribution for every piece.

### Produce

Writers, editors, videographers and designers create on-brand content, reviewed by you.

### Distribute & measure

We publish, promote and track each piece's traffic, engagement and leads.

## Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

### Starter: $3,500 one-time

For businesses laying the foundations.

- Audience research
- Content pillars
- 3-month calendar

### Growth: $7,500 one-time

Our most chosen plan for steady, compounding growth.

- Everything in Starter
- Messaging and tone of voice
- 12-month calendar
- Distribution plan

### Scale: Custom quote

For ambitious teams that need senior strategy and more output.

- Full content strategy
- Measurement framework
- Team workshops
- Quarterly reviews for a year

## Frequently asked questions

**Do you also create the content?**

Yes — our copywriting, blog and video teams can produce everything in the plan, or we can brief your in-house team.

## Related services

- [Blog & Article Writing](https://optimizeall.com/services/blog-article-writing): Expert articles that rank and convert.
- [Copywriting](https://optimizeall.com/services/copywriting): Words that make people act.
- [SEO](https://optimizeall.com/services/seo): Rank for the searches that bring buyers, not just visitors.

Start a conversation

## Let's talk about Content Marketing & Strategy

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=content-marketing-strategy)

- A senior strategist, not a sales script
- An honest read on what is and is not working
- A clear next step, whether or not you hire us