---
title: "Branding & Identity services | Optimize All"
description: "Brand strategy, naming, logo, visual identity and guidelines — built for digital first."
url: https://optimizeall.com/services/branding-identity
updated: 2026-10-05
---

Brand & Web

# A distinctive brand that makes the right people care.

Brand strategy, naming, logo, visual identity and guidelines — built for digital first.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=branding-identity)

## Results we move

- Brand recall
- Consistency across touchpoints
- Direct and branded search traffic

Starting from $4,500 one-time

A strong brand lowers the cost of every other marketing activity. We define your positioning and personality, then design a visual identity — logo, colour, typography, imagery and motion — that works everywhere from favicons to billboards.

You receive complete guidelines and templates so everyone applies the brand consistently.

## Problems we solve

1. You look like every competitor
2. Your brand has outgrown its DIY logo
3. Inconsistent visuals across channels
4. A merger or new product needs a new identity

## What's included

- Brand strategy and positioning
- Naming and tagline (optional)
- Logo and visual identity system
- Brand guidelines
- Social and presentation templates
- Asset library

### Tools and platforms

- Figma
- Adobe Illustrator
- Adobe InDesign
- Frontify

## How it works

### Discovery

Workshops and research to understand your business, customers and competitors.

### Concepts

Strategic directions and design concepts for you to react to.

### Design & build

We refine the chosen direction and build it to a high standard, with regular reviews.

### Launch & handover

Launch support, documentation and training so your team can run with it.

## Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

### Starter: $4,500 one-time

For businesses laying the foundations.

- Logo and colour palette
- Typography
- Mini style guide

### Growth: $12,000 one-time

Our most chosen plan for steady, compounding growth.

- Brand strategy workshop
- Full visual identity
- Brand guidelines
- Templates

### Scale: Custom quote

For ambitious teams that need senior strategy and more output.

- Naming and messaging
- Brand architecture
- Motion identity
- Launch campaign

## Frequently asked questions

**How long does a brand identity take?**

Typically 6–10 weeks from discovery to final guidelines.

## Related services

- [Web Design & Development](https://optimizeall.com/services/web-design-development): Fast, accessible websites built to convert.
- [Copywriting](https://optimizeall.com/services/copywriting): Words that make people act.

Start a conversation

## Let's talk about Branding & Identity

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=branding-identity)

- A senior strategist, not a sales script
- An honest read on what is and is not working
- A clear next step, whether or not you hire us