---
title: "Analytics & Tracking Setup (GA4, GTM, pixels) services"
description: "GA4, Google Tag Manager, ad pixels and server-side tracking implemented correctly — with consent built in."
url: https://optimizeall.com/services/analytics-tracking-setup
updated: 2026-10-05
---

Strategy & Analytics

# Data you can trust for every marketing decision.

GA4, Google Tag Manager, ad pixels and server-side tracking implemented correctly — with consent built in.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=analytics-tracking-setup)

## Results we move

- Tracking accuracy
- Conversion match rate
- Consent-compliant tag coverage

Starting from $1,500 one-time

Bad data leads to bad decisions. We audit your current tracking, design a measurement plan, and implement GA4, Google Tag Manager, Meta, TikTok and LinkedIn pixels and conversion APIs — respecting your cookie consent choices.

Every event is documented and tested so your team knows exactly what's measured.

## Problems we solve

1. Numbers in GA4 don't match your sales
2. Conversions are double-counted or missing
3. Tags fire before visitors consent
4. Nobody knows what's being tracked

## What's included

- Tracking audit
- Measurement plan
- GA4 and GTM implementation
- Ad pixels and conversion APIs
- Consent mode setup
- Tracking documentation and QA

### Tools and platforms

- Google Analytics 4
- Google Tag Manager
- Meta Conversions API
- Server-side GTM
- Consent management platforms

## How it works

### Discover

Stakeholder interviews, data review and market research.

### Analyse

We find where growth will come from and what's holding it back.

### Recommend

A clear plan: priorities, budgets, channels, owners and targets.

### Enable

Implementation support, dashboards and check-ins to keep the plan on track.

## Packages and pricing

Prices exclude taxes and third-party costs such as ad spend, which are billed at cost.

### Starter: $1,500 one-time

For businesses laying the foundations.

- GA4 and GTM setup
- Up to 10 events
- Documentation

### Growth: $3,500 one-time

Our most chosen plan for steady, compounding growth.

- Measurement plan
- Ad pixels and CAPI
- Consent mode
- E-commerce tracking

### Scale: Custom quote

For ambitious teams that need senior strategy and more output.

- Server-side tagging
- Multi-domain tracking
- Data warehouse export

## Frequently asked questions

**Will tracking respect cookie consent?**

Yes. We implement consent mode and only fire marketing and analytics tags after the visitor agrees.

## Related services

- [Reporting & Dashboards](https://optimizeall.com/services/reporting-dashboards): One source of truth for marketing performance.
- [Marketing Strategy & Consulting](https://optimizeall.com/services/marketing-strategy-consulting): A clear, costed plan for growth.

Start a conversation

## Let's talk about Analytics & Tracking Setup (GA4, GTM, pixels)

Tell us where you are today and where you want to be. A senior strategist will give you an honest view of what is possible, and what it would take.

- [Book a consultation](https://optimizeall.com/book-a-consultation)
- [Get a quote](https://optimizeall.com/get-a-quote?service=analytics-tracking-setup)

- A senior strategist, not a sales script
- An honest read on what is and is not working
- A clear next step, whether or not you hire us