--- title: "UI/UX Design Basics for Marketers — free course" description: "Design landing pages, flows and forms people can actually use — mobile-first, accessible, AI-assisted and tested with real users" url: https://optimizeall.com/learn/ui-ux-design-basics-for-marketers updated: 2026-10-05 --- Design · Beginner · 437 minutes · free · updated Sep 2026 # UI/UX Design Basics for Marketers Design landing pages, flows and forms people can actually use — mobile-first, accessible, AI-assisted and tested with real users - **Lessons:** 21 in 6 modules - **Video lectures:** 21 lectures, 176 minutes - **Updated:** Sep 2026 ## Tools you'll use - Figma - Figma Make - FigJam - Google Stitch - Google Analytics 4 - Microsoft Clarity - Chrome DevTools - Lighthouse - PageSpeed Insights - axe DevTools - WAVE - Playwright - VoiceOver - NVDA - Lyssna - Maze - Mermaid - Python [Start the course](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/ui-ux-and-marketing) ## About this course Marketers shape user experience every day: landing pages, sign-up forms, checkout flows, emails and the pages behind every ad. Small UX problems quietly waste budget — confusing navigation, slow mobile pages, forms that ask too much, buttons people cannot find. This course gives marketers, creators and small-agency teams a practical foundation in UI and UX design without needing to become full-time product designers. You will learn usability heuristics, user research from the messages you already have, user flows and information architecture, UX writing, wireframing, components and states in Figma, and how to use AI design tools such as Figma Make and prompt-to-UI generators without shipping generic or inaccessible pages. You will design mobile-first landing pages with ethical persuasion, apply WCAG 2.2 in practice, test pages with five-second, first-click and usability tests, size A/B tests properly and build a continuous improvement habit. Every lesson includes a narrated lecture, a hands-on exercise and ready-to-use templates. ## What you will learn - Evaluate pages and flows with usability heuristics and severity-rated findings - Turn customer messages and interviews into insights and design decisions - Map flows, structure navigation and write clear microcopy for buttons, forms and errors - Wireframe, build components with states and prototype in Figma, using AI tools responsibly - Design mobile-first landing pages that are fast, trustworthy and free of dark patterns - Apply WCAG 2.2 AA to pages, forms and content and test with tools and assistive technology - Plan five-second, first-click, usability and properly sized A/B tests and act on results ## Course content ### UX foundations for marketers Understand what UI and UX are, why they drive marketing results, and how to evaluate any interface with proven heuristics and user insight. - [UI, UX and why marketers should care](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/ui-ux-and-marketing): 12 min - [The 10 usability heuristics in practice](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/usability-heuristics): 10 min - [Understanding users: goals, jobs and lightweight research](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/understanding-users): 11 min ### Flows, structure and interface copy Map user flows and journeys, organize navigation and content, and write clear microcopy for buttons, forms and errors. - [User flows and journey maps](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/user-flows-and-journeys): 10 min - [Information architecture and navigation](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/information-architecture-and-navigation): 10 min - [UX writing, microcopy and forms](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/ux-writing-and-forms): 10 min ### Wireframes, UI patterns and prototypes Sketch and wireframe layouts, apply UI fundamentals and design-system thinking, and build simple prototypes to test ideas. - [Sketching and wireframing](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/sketching-and-wireframes): 10 min - [UI fundamentals, components and states](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/ui-fundamentals-and-patterns): 10 min - [Figma and AI design tools: from prompt to tested prototype](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/figma-and-ai-design-tools): 11 min - [Prototyping and handoff](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/prototyping-and-handoff): 10 min ### Landing-page UX and mobile-first design Design landing pages that match the promise, persuade ethically, load fast and work beautifully on mobile. - [Anatomy of an effective landing page](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/landing-page-anatomy): 11 min - [Mobile-first design](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/mobile-first-design): 10 min - [Speed, trust and ethical persuasion](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/speed-trust-and-ethical-persuasion): 12 min - [Landing page UX testing: five-second, first-click, heatmaps and A/B tests](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/landing-page-ux-testing): 10 min ### Accessibility essentials (WCAG basics) Understand WCAG 2.2 principles and levels, apply a practical accessibility checklist to marketing content, and test with tools and assistive technology. - [WCAG principles, levels and why they matter](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/wcag-principles): 11 min - [WCAG 2.2 in practice: the new criteria on real marketing pages](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/wcag-22-in-practice): 9 min - [A practical accessibility checklist for marketers](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/accessibility-checklist-for-marketers): 11 min - [Testing accessibility with tools and assistive technology](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/accessibility-testing): 10 min ### Testing with users and iterating Run lightweight usability tests, use analytics and A/B tests responsibly, and turn findings into continuous improvements. - [Running lightweight usability tests](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/usability-testing): 11 min - [Analytics, heatmaps and A/B testing](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/analytics-and-ab-testing): 11 min - [Iterating and building a UX habit in your team](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers/iterating-and-ux-culture): 11 min ## Certificate: UI/UX Foundations for Marketers The holder can evaluate interfaces with usability heuristics, turn user research into design decisions, map flows and navigation, write clear interface copy, wireframe and prototype in Figma with responsible use of AI design tools, design fast mobile-first landing pages without dark patterns, apply WCAG 2.2 AA, and validate improvements through usability testing, analytics and properly sized experiments. - **Final assessment:** 25 questions, 40 minutes - **Passing score:** 80%