---
title: "Growth & Performance Marketing learning path — free"
description: "Measure what matters, convert more of it and scale the channels that pay back. 11 free courses, about 68 hours, a certificate for each."
url: https://optimizeall.com/learn/paths/growth-and-performance-marketing
updated: 2026-10-05
---

Learning path · Intermediate · 11 free courses · about 68 hours

# Growth & Performance Marketing learning path

Measure what matters, convert more of it and scale the channels that pay back

[Start the first course](https://optimizeall.com/learn/digital-marketing-foundations)

## About this path

Growth is a system: reliable measurement, a site that converts, and channels you can scale because you know what they return. This path starts with the marketing fundamentals and GA4, then shows how to measure in a privacy-first world with consent mode, server-side tagging and modelled conversions. You learn conversion rate optimisation, paid social, AI-assisted performance marketing and lifecycle email, then apply it all to e-commerce growth, influencer programmes and affiliate and discount-code partnerships.

The emphasis throughout is on decisions you can defend: clear hypotheses, clean data, honest attribution and budgets that follow evidence. Every course is free, practical and ends with a certificate for your LinkedIn profile.

## What you will be able to do

- Set up trustworthy measurement in GA4 with consent-aware tracking
- Run conversion experiments with clear hypotheses and honest results
- Plan, launch and optimise paid social campaigns with AI assistance
- Build lifecycle email flows that grow repeat revenue
- Scale e-commerce, influencer and affiliate channels on measured return

## Who it is for

- Performance and growth marketers
- E-commerce and D2C founders
- Agency teams managing client ad budgets

## Courses in order

- [1. Digital Marketing Foundations](https://optimizeall.com/learn/digital-marketing-foundations): Understand customers, choose the right channels and measure what matters, from funnels to ROAS · 15 lessons · badge: Certified Digital Marketer – Foundations
- [2. Web Analytics with Google Analytics 4](https://optimizeall.com/learn/web-analytics-with-ga4): Plan, tag, analyze and report with GA4, Tag Manager, BigQuery and Data Studio, accurately, with consent built in and AI used safely · 20 lessons · badge: Certified GA4 Web Analyst
- [3. Privacy-First Measurement: Server-Side Tagging, Consent Mode and Conversion APIs](https://optimizeall.com/learn/privacy-first-measurement): Measure accurately and lawfully in 2026 with consent management, server-side tagging, conversion APIs and modeled measurement · 14 lessons · badge: Certified Privacy-First Measurement Specialist
- [4. Conversion Rate Optimization (CRO)](https://optimizeall.com/learn/conversion-rate-optimization): Research, test and improve funnels with evidence — from customer insight to statistically sound, well-tooled experiments · 20 lessons · badge: Certified Conversion Optimization Specialist
- [5. UI/UX Design Basics for Marketers](https://optimizeall.com/learn/ui-ux-design-basics-for-marketers): Design landing pages, flows and forms people can actually use — mobile-first, accessible, AI-assisted and tested with real users · 21 lessons · badge: UI/UX Foundations for Marketers
- [6. Paid Social Advertising](https://optimizeall.com/learn/paid-social-advertising): Plan, launch, test and scale ads on Meta, TikTok, LinkedIn and X, including creator-licensed ads · 17 lessons · badge: Certified Paid Social Specialist
- [7. AI-Powered Performance Marketing](https://optimizeall.com/learn/ai-performance-marketing): Steer Google, Meta, TikTok and LinkedIn AI with signals, value and creative — then prove results with incrementality and MMM · 15 lessons · badge: Certified AI Performance Marketer
- [8. Email Marketing & Automation](https://optimizeall.com/learn/email-marketing-and-automation): Build a consent-based list, reach the inbox and automate emails that people want to read · 16 lessons · badge: Certified Email Marketing Specialist
- [9. E-commerce Marketing and Growth](https://optimizeall.com/learn/ecommerce-marketing-and-growth): Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics · 20 lessons · badge: Certified E-commerce Growth Marketer
- [10. Influencer Marketing Strategy](https://optimizeall.com/learn/influencer-marketing-for-brands): Plan, contract, measure and protect creator campaigns that deliver real business results · 15 lessons · badge: Certified Influencer Marketing Strategist
- [11. Discount-Code & Affiliate Sales Mastery](https://optimizeall.com/learn/discount-code-affiliate-sales-mastery): Choose products, build offers, track codes, reconcile payouts, stop fraud, disclose properly and scale with AI · 12 lessons · badge: Certified Affiliate Sales Specialist

## Badges you earn along the way

- Certified Digital Marketer – Foundations — Digital Marketing Foundations
- Certified GA4 Web Analyst — Web Analytics with Google Analytics 4
- Certified Privacy-First Measurement Specialist — Privacy-First Measurement: Server-Side Tagging, Consent Mode and Conversion APIs
- Certified Conversion Optimization Specialist — Conversion Rate Optimization (CRO)
- UI/UX Foundations for Marketers — UI/UX Design Basics for Marketers
- Certified Paid Social Specialist — Paid Social Advertising
- Certified AI Performance Marketer — AI-Powered Performance Marketing
- Certified Email Marketing Specialist — Email Marketing & Automation
- Certified E-commerce Growth Marketer — E-commerce Marketing and Growth
- Certified Influencer Marketing Strategist — Influencer Marketing Strategy
- Certified Affiliate Sales Specialist — Discount-Code & Affiliate Sales Mastery