--- title: "Email Marketing & Automation — free course with certificate" description: "Build a consent-based list, reach the inbox and automate emails that people want to read" url: https://optimizeall.com/learn/email-marketing-and-automation updated: 2026-10-05 --- Marketing · Intermediate · 405 minutes · free · updated Sep 2026 # Email Marketing & Automation Build a consent-based list, reach the inbox and automate emails that people want to read - **Lessons:** 16 in 6 modules - **Video lectures:** 16 lectures, 128 minutes - **Updated:** Sep 2026 ## Tools you'll use - Klaviyo - Mailchimp - Brevo - HubSpot - Google Postmaster Tools - Microsoft SNDS - Yahoo Sender Hub - Litmus - Email on Acid - WhatsApp Business Platform - WhatsApp Business app - Twilio - Google Analytics 4 - Google Sheets - ChatGPT - Claude [Start the course](https://optimizeall.com/learn/email-marketing-and-automation/consent-based-list-building) ## About this course Email remains one of the most dependable channels for creators, e-commerce brands and service businesses because you own the relationship. This course shows you how to build and use that relationship responsibly and profitably in 2026. You will grow a list with genuine consent, segment without being invasive, and reach the inbox by configuring **SPF, DKIM and DMARC**, meeting the **Google, Yahoo and Microsoft bulk-sender requirements** (one-click unsubscribe, spam-rate thresholds) and adding **BIMI**. You will learn what Apple Mail Privacy Protection and AI-powered inboxes change, write and design emails (with AI assistance and the right disclosures), and build welcome, abandoned-cart, post-purchase and win-back flows with ready-to-adapt copy. Finally, you will measure revenue per recipient and incrementality, apply CAN-SPAM, GDPR/UK GDPR, PECR and Gulf and Pakistani rules, and extend your programme to **WhatsApp Business and SMS**. ## What you will learn - Grow an email list with valid consent, strong lead magnets and minimal-friction forms - Configure SPF, DKIM, DMARC and BIMI and meet Google, Yahoo and Microsoft bulk-sender rules - Adapt metrics and segments to Apple Mail Privacy Protection and AI-powered inboxes - Write and design mobile-first, accessible emails, using AI assistance responsibly - Build welcome, abandoned cart, post-purchase and win-back flows with tested copy - Measure with click rate, revenue per recipient, holdouts and valid A/B tests - Apply CAN-SPAM, GDPR/UK GDPR, PECR and regional rules across email, WhatsApp and SMS ## Before you start - [Digital Marketing Foundations](https://optimizeall.com/learn/digital-marketing-foundations) ## Course content ### Consent-based list building and segmentation Grow an email list people actually want to be on, and segment it so every message feels relevant. - [Building a list with consent](https://optimizeall.com/learn/email-marketing-and-automation/consent-based-list-building): 14 min - [Segmentation and personalisation](https://optimizeall.com/learn/email-marketing-and-automation/segmentation-and-personalisation): 14 min ### Deliverability Get into the inbox by authenticating your domain, meeting mailbox-provider requirements, keeping your list healthy and adapting to privacy-first, AI-powered inboxes. - [Authentication: SPF, DKIM and DMARC](https://optimizeall.com/learn/email-marketing-and-automation/authentication-spf-dkim-dmarc): 16 min - [Google, Yahoo and Microsoft sender rules, one-click unsubscribe and BIMI](https://optimizeall.com/learn/email-marketing-and-automation/bulk-sender-requirements-and-bimi): 16 min - [Bounces, complaints and list hygiene](https://optimizeall.com/learn/email-marketing-and-automation/list-hygiene-bounces-complaints): 15 min - [Apple Mail Privacy Protection, inbox tabs and AI-powered inboxes](https://optimizeall.com/learn/email-marketing-and-automation/inbox-privacy-and-modern-inboxes): 15 min ### Email copywriting, design and AI assistance Write subject lines and emails people want to read, design them for mobile and accessibility, and use AI tools responsibly. - [Email copywriting that gets clicks](https://optimizeall.com/learn/email-marketing-and-automation/email-copywriting): 14 min - [Design for mobile and accessibility](https://optimizeall.com/learn/email-marketing-and-automation/email-design-mobile-accessibility): 15 min - [AI-assisted email: faster drafts, smarter targeting, honest messages](https://optimizeall.com/learn/email-marketing-and-automation/ai-assisted-email): 15 min ### Automations and lifecycle flows Build the automated flows that earn money while you sleep: welcome, nurture, abandoned cart, post-purchase and win-back, with ready-to-adapt copy. - [Welcome and nurture flows](https://optimizeall.com/learn/email-marketing-and-automation/welcome-and-nurture-flows): 16 min - [Abandoned cart, post-purchase and win-back flows](https://optimizeall.com/learn/email-marketing-and-automation/abandoned-cart-and-win-back): 16 min ### Testing, metrics, reporting and compliance Measure what matters, run valid A/B tests and holdouts, report revenue honestly and follow CAN-SPAM, GDPR/UK GDPR, PECR and regional rules. - [A/B testing and email metrics](https://optimizeall.com/learn/email-marketing-and-automation/ab-testing-and-metrics): 15 min - [Email reporting and attribution: what email really earns](https://optimizeall.com/learn/email-marketing-and-automation/email-reporting-and-attribution): 15 min - [Email compliance: CAN-SPAM, GDPR, PECR and beyond](https://optimizeall.com/learn/email-marketing-and-automation/email-compliance): 16 min ### WhatsApp Business and SMS Extend your owned channels to WhatsApp and SMS with consent, templates, automation and the right rules for each market. - [WhatsApp Business messaging: templates, windows, automation and consent](https://optimizeall.com/learn/email-marketing-and-automation/whatsapp-business-messaging): 16 min - [SMS marketing basics: consent, registration and messages people welcome](https://optimizeall.com/learn/email-marketing-and-automation/sms-marketing-basics): 14 min ## Certificate: Certified Email Marketing Specialist The holder can build consent-based email lists, segment responsibly, authenticate domains with SPF, DKIM, DMARC and BIMI, meet mailbox-provider bulk-sender rules, write and design effective emails with responsible AI use, build lifecycle automations, measure revenue and incrementality, and apply email, WhatsApp and SMS compliance rules across major regions. - **Final assessment:** 25 questions, 35 minutes - **Passing score:** 80%