--- title: "E-commerce Marketing and Growth — free course" description: "Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics" url: https://optimizeall.com/learn/ecommerce-marketing-and-growth updated: 2026-10-05 --- Marketing · Intermediate · 421 minutes · free · updated Sep 2026 # E-commerce Marketing and Growth Grow an online store profitably — product pages, feeds, marketplaces, retention, partners, compliance and unit economics - **Lessons:** 20 in 6 modules - **Video lectures:** 20 lectures, 168 minutes - **Updated:** Sep 2026 ## Tools you'll use - Shopify - WooCommerce - Shop Pay - Google Merchant Center - Google Ads - Meta Ads Manager - TikTok Shop - Amazon Seller Central - noon Seller - Daraz Seller Center - Klaviyo - WhatsApp Business Platform - GA4 - BigQuery - Awin - Impact.com - Python [Start the course](https://optimizeall.com/learn/ecommerce-marketing-and-growth/ecommerce-growth-model) ## About this course Many online stores grow revenue and still lose money. This course teaches **profitable** ecommerce growth for 2026: store foundations on **Shopify and WooCommerce** (Shop Pay, checkout extensibility, local payments), **product pages** and **Google Merchant Center feeds** that power free listings, Shopping and Performance Max, and **merchandising and promotions** that lift order value without destroying margin. You will sell on **marketplaces** (Amazon, noon, Daraz) and run retail media, use **social commerce** where it actually operates, build **email, SMS and WhatsApp** flows, loyalty and referrals, and run affiliate and creator programmes that are measurable and compliant. Consumer-protection rules on pricing display, reviews and subscriptions are covered market by market. Hands-on Python tools model growth levers, discounts, thresholds, feeds, unit economics and scenarios. For store owners, D2C founders and agency teams from the UK and US to the Gulf and South Asia. ## What you will learn - Diagnose which growth lever limits a store and model what-if scenarios on contribution margin - Build store foundations, product pages and Google Merchant Center feeds that earn trust and visibility - Plan merchandising, promotions and seasonal campaigns that protect margin and follow pricing rules - Design email, SMS, WhatsApp, loyalty and review programmes that drive repeat purchases ethically - Evaluate marketplaces, retail media, social commerce and automated paid campaigns for a brand - Run affiliate and creator programmes with clear terms, local disclosure rules and incrementality checks - Calculate AOV, CAC, LTV, contribution margin and payback, and plan profitable growth scenarios ## Course content ### Store fundamentals and product pages Understand the growth equation, build trustworthy store foundations and create product pages that convert. - [The e-commerce growth model](https://optimizeall.com/learn/ecommerce-marketing-and-growth/ecommerce-growth-model): 10 min - [Store foundations: trust, payments, delivery and speed](https://optimizeall.com/learn/ecommerce-marketing-and-growth/store-foundations): 11 min - [Product pages that convert](https://optimizeall.com/learn/ecommerce-marketing-and-growth/product-pages-that-convert): 12 min ### Merchandising, pricing, promotions and consumer rules Raise order value with honest merchandising, run promotions that protect margin, plan seasonal campaigns, and comply with pricing-display, reference-price, review and subscription rules across the UK, EU, US and Gulf. - [Merchandising and raising order value](https://optimizeall.com/learn/ecommerce-marketing-and-growth/merchandising-and-aov): 11 min - [Pricing, promotions and discount codes](https://optimizeall.com/learn/ecommerce-marketing-and-growth/pricing-promotions-and-discount-codes): 12 min - [Consumer protection: pricing display, reviews and subscriptions](https://optimizeall.com/learn/ecommerce-marketing-and-growth/ecommerce-compliance-pricing-and-reviews): 8 min - [Seasonal campaigns and the retail calendar](https://optimizeall.com/learn/ecommerce-marketing-and-growth/seasonal-campaign-calendar): 10 min ### Retention, lifecycle marketing and loyalty Turn first-time buyers into repeat customers with lifecycle flows, loyalty programmes and excellent customer experience. - [Lifecycle email, SMS and messaging flows](https://optimizeall.com/learn/ecommerce-marketing-and-growth/lifecycle-email-sms-messaging): 12 min - [Loyalty programmes, subscriptions and referrals](https://optimizeall.com/learn/ecommerce-marketing-and-growth/loyalty-and-referrals): 10 min - [Customer experience, reviews and returns](https://optimizeall.com/learn/ecommerce-marketing-and-growth/customer-experience-and-reviews): 10 min ### Marketplaces, social commerce, product feeds and paid acquisition Sell on Amazon, noon, Daraz and social platforms where they operate, run retail media, build Google Merchant Center feeds that power free listings and automated campaigns, and scale paid acquisition on contribution margin. - [Selling on marketplaces](https://optimizeall.com/learn/ecommerce-marketing-and-growth/marketplaces): 11 min - [Social commerce and creator-led selling](https://optimizeall.com/learn/ecommerce-marketing-and-growth/social-commerce): 10 min - [Google Merchant Center and product feeds](https://optimizeall.com/learn/ecommerce-marketing-and-growth/google-merchant-center-and-product-feeds): 8 min - [Paid acquisition for e-commerce](https://optimizeall.com/learn/ecommerce-marketing-and-growth/paid-acquisition-for-ecommerce): 12 min ### Affiliate and creator programmes Build partner programmes that drive incremental sales, with clear terms, compliant disclosure and honest measurement. - [Designing an affiliate programme](https://optimizeall.com/learn/ecommerce-marketing-and-growth/affiliate-programmes): 11 min - [Creator partnerships for e-commerce](https://optimizeall.com/learn/ecommerce-marketing-and-growth/creator-partnerships): 11 min - [Measuring and managing partner programmes](https://optimizeall.com/learn/ecommerce-marketing-and-growth/measuring-partner-programmes): 10 min ### Unit economics and e-commerce analytics Calculate AOV, CAC, LTV, contribution margin and payback, analyse cohorts and customers, and plan profitable growth. - [Unit economics: AOV, CAC, LTV and contribution margin](https://optimizeall.com/learn/ecommerce-marketing-and-growth/unit-economics): 12 min - [E-commerce analytics: cohorts, customers and dashboards](https://optimizeall.com/learn/ecommerce-marketing-and-growth/ecommerce-analytics): 11 min - [Planning profitable growth](https://optimizeall.com/learn/ecommerce-marketing-and-growth/profitable-growth-planning): 11 min ## Certificate: Certified E-commerce Growth Marketer The holder can diagnose ecommerce growth levers, build high-converting product pages and product feeds, plan compliant pricing and promotions, run retention, marketplace, social commerce, affiliate and creator programmes, and use unit economics and scenario planning to grow profitably. - **Final assessment:** 25 questions, 40 minutes - **Passing score:** 80%